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Discussion 7 Marketing for Michael Smith ONLY

discussion_7_grading_rubric_8.20.17.xlsx

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Points: 20	Week 7 Discussion: Hit Your Mark With Matched Messaging
Criteria	No Attempt	Below Expectations 1	Below Developing2	Developing 3	Below Exemplary 4	Exemplary 5
	0
Describe your company or product.	Does not attempt to provide a unique selling proposition or distinguish product/company from competitors.	Describes competitors’ product/ company but does not provide a unique selling proposition for own product/company. OR Just the opposite: provides USP, but does not discuss competitors.	Provides USP for product/company, and describes competitors’ product/ company but does not provide why the USP will help the company standout from the competition.	Provides USP for product/company, and describes competitors’ product/ company.	The post content is fine, but the formatting contains grammar, spelling, or other formatting mistakes.	The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly.
			Total post is too short and not fully developed (below 5 sentences).
				Provides why the USP will help the company standout from the competition.		All of the other guidelines are followed.
				However, more description was needed for clarification. Providing a real life example in the comparison would be helpful.
				Total Post is too short to be fully developed. (below 10 sentences more than 5 sentences).
Describe your ad.	Does not describe ad.	Describes ad, but the description of the ad does not use the AIDA principle.	The description of the ad does use the AIDA principle.	The description of the ad uses the AIDA principle.	The post content is fine, but the formatting contains grammar, spelling, or other formatting mistakes.	The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly.
			The ad description provides ways to change ad for different mediums.	However the information does not provide any indication of why this information is relevant to the target market		All of the other guidelines are followed.
			Total post is too short and not fully developed (below 5 sentences).	Total Post is too short to be fully developed. (below 10 sentences more than 5 sentences).
Describe your promotion.	Does not describe promotion.	Does not use different media in describing the promotion.	Does use different media in describing the promotion, but	Does describes how to vary the airing schedule,	The post content is fine, but the formatting contains grammar, spelling, or other formatting mistakes.	The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly.
			does not describes how to vary the airing schedule.	But does not provide information for why it is significant to the target market.
						All of the other guidelines are followed.
			Total post is too short and not fully developed (below 5 sentences).	Total Post is too short to be fully developed (below 10 sentences more than 5 sentences).
Response to Peer	Does not respond to peer.	The student merely restates/summarizes another student’s response.	Responded to at least one other student, but response was not substantive. Follow-up question might or might not be included	The answer is too short and not fully developed (below 10 sentences more than 5 sentences)	One follow-up question was not included. Or the post was not labeled with the peer’s name.	Responded to at least one other student; response was substantive and all of the other guidelines are followed.
			To improve the student could provide a description of issue and how these facts are related to the discussion thread topic, or provide a different point of view.
		The student merely states an opinion or offers a superficial reaction.		The response does not demonstrate an understanding of important concepts by furthering the discussion conversation using at least 1 topic mentioned by peer.		Post is labeled with peer’s name.
		The answer is too short and not fully developed (below 5 sentences).		The post could have been better by furthering the discussion by introducing a new point of view. Or a real life example could be used to illustrate a new point of view.

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