Discussion 7 Marketing for Michael Smith ONLY

Hit Your Mark With Matched Messaging" Watch the video below and then respond to the questions that follow:

Click here for full screen viewability in a new window.

Develop a brief IMC for the company or product you are working on in your assignments.

• First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
• Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
• How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
• Click here to view the grading rubric for this discussion.

Video Segment Reference:

Tribus. (2013, May 6). What is integrated marketing? [Video file]. Retrieved from https://youtu.be/k6WF0O1Mnvk.