Discussion 7 Marketing for Michael Smith ONLY


Hit Your Mark With Matched Messaging" Watch the video below and then respond to the questions that follow:

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Develop a brief IMC for the company or product you are working on in your assignments.

  • First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
  • Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
  • How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
  • Click here to view the grading rubric for this discussion.

Video Segment Reference:

Tribus. (2013, May 6). What is integrated marketing? [Video file]. Retrieved from https://youtu.be/k6WF0O1Mnvk.

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