| INTRODUCTION TO MANAGEMENT |
| Criteria | Performance descriptors | | | Total Marks | Marks awarded |
| | Developing | Proficient | Excellent |
| Introduction. Description of the company, the nature of its business and any other relevant facts. | 0-1 | 2-3 | 4-5 | 5 |
| | There is incompete or no company description.
Lacks information on key attributes of the company. | Company description is included.
Key attributes of the company are identified. However, there is insufficient summarising or paraphrasing. | Company description is well written and clear.
Key attributes of the company are succinctly summarised and paraphrased. |
| PESTEL Analysis | 0-3 | 4-6 | 7-10 | 10 |
| | Submission has incomplete explanation of PESTEL analysis or with limited detail | Submission contains detailed explanation of PESTEL analysis | Submission contains clear explanations of PESTEL and the relationships between the elements of PESTEL |
| | 0-3 | 4-6 | 7-10 | 10 |
| | Analysis of chosen company did not fully apply or superficially applied PESTEL | Analysis of chosen company applied PESTEL and contains researched details. | Analysis of chosen company was well-related to PESTEL and supported with relevant evidence. |
| Porter's Five Forces Analysis | 0-3 | 4-6 | 7-10 | 10 |
| | Submission has incomplete explanation Porter's 5 forces or with limited detail | Submission contains detailed explanation of Porter's 5 forces analysis | Submission contains clear explanation of Porter's 5 forces analysis and the relationships between the 5 forces. |
| | 0-3 | 4-6 | 7-10 | 10 |
| | Analysis of chosen company did not fully apply or superficially applied Porter's 5 forces. | Analysis of chosen company applied Porter's 5 forces and contains researched details. | Analysis of chosen company was well-related to Porter's 5 forces and supported with relevant evidence. |
| Four Strategic Recommendations | 0-5 | 6-10 | 11-15 | 15 |
| | Recommendation is missing, or lack credible insights based on the analysis of the company & are NOT management related | Recommendation is limited and loosely based on the analysis of the company & are management related | Recommendation is well considered and takes into account the analysis of the company & are management related |
| General Conclusions | 0-1 | 2-3 | 4-5 | 5 |
| | Conclusion lacks credible insights based on the preceding analysis of the company. | Conclusion is limited and based loosely on analysis of the company. | Conclusion is insightful and relates well to the analysis of the company |
| Word Length | 0-1 | 2-3 | 4-5 | 5 |
| | Word count is grossly below or highly exceeds word count limit | Less than 90% of stipulated word count or exceeds 110% of maximum word count | Satisfies the stipulated word count of the assignment requirements |
| Organisation | 0-1 | 2-3 | 4-5 | 5 |
| | Does not observe any or very limited paragraphing in essay | Paragraphs are somewhat unequal in length and may not carry a main idea in each paragraph | Content is well organized with clear paragraphing. Each paragraph support one or two key ideas. |
| Citations & Referencing | 0-1 | 2-3 | 4-5 | 5 |
| | Little or no in-text citations throughout essay. Referencing format does not follow the APA format. Insufficient sources referenced. | In-text citations done according to APA format with some mistakes. Referencing follows the APA format but with some mistakes. Sufficient resources referenced. | In-text citations done according to APA format with little or no mistakes. Referencing follows the APA format but with little or no mistakes. Sufficient and authoritative resources referenced. |
| Formative comments on submission | | | | 80 | 0 |
PROF_TOMMY
assignment_assessment_rubric_-_itm_1.xlsx
