Attached is the marking rubrics and sample. Please follow closely to the sample. Selected company: Uber · Word Limit: 2000 · Font: Arial, Verdana or New Times Romance · Font Size: 12 · Spacing: 1.5 · Referencing and In-text Cita

Attached is the marking rubrics and sample.

Please follow closely to the sample.

Selected company: Uber

·      Word Limit: 2000

·      Font: Arial, Verdana or New Times Romance

·      Font Size: 12

·      Spacing: 1.5

·      Referencing and In-text Citation: APA Referencing (please refer to the APA guides provided to you in the first email from your program office/ manager)

o   References: minmum 15 references

·      Assignment scope (refer to PDF attachment):

o   Intro to Company

o   External Environment Analysis (PESTLE & Porter's 5 Forces)

o   Issue Analysis

o   Conclusion and Recommendation (strategic recommendation)