Business plan
youyousansan
week_12-1_3.pptxWeek 12
Final Assessment:
Preparing for Your Report
Language of Marketing and Finance
Assessment 2 (70%): Written Report
What is it?
A written report of 2500 words
An individual Business plan, based on your group presentation
An individual mark will be awarded for this artefact
When to submit it?
Friday 5 May 2017, before 12.00, submit online to Moodle; no hard copies need to be submitted
Structure of the Business Report
Executive summary
Introduction (company name, logo, mission, management team…)
Product description and rationales
Pricing strategies and rationales
Promotion strategies and rationales
Distribution strategies and rationales
Marketing environment analysis (a bibliography is expected here)
Current financial requirements and financial forecast
Executive Summary and Introduction
Executive Summary - an overview of a business that you are planning to start, why it will succeed, the potential rewards, risks and the purpose of the report (what you want from the reader).
Introduction – a more detailed explanation of:
The reason why you wrote this business plan and what you want from the investor
The explanation of your company’s aims, mission and vision
The explanation of who you are, what your legal status is and whether you have any patents and licenses to run your business
Brief introduction of who the members of the team are and whether they have relevant experience/qualification
Marketing Strategy and Marketing Plan
Product description
Product
Target market (market segmentation)
Stage in the life cycle
Pricing strategies and rationale
Promotion strategies and rationale
Distribution strategies and rationale
Financial Requirements and Financial Forecast
How much money would you like to borrow? What is the purpose?
Budget
realistic assessment of the costs associated with your project
how you are planning to spend the investors money
Cash flow forecast for the relevant period of time
