Business plan
youyousansan
presentation.pptxYONG HE Soybean Milk Restaurant
Robert
Tim
Derrick
1
content
brand
marketing environment analysis
products
price
target customers
strategy
conclusion
INTRODUCTION OF YONG HE RESTAURANT
Chinese food
Originate from Tai Wan 1950
quality faithful innovate development
Popular restaurant in over the world
More than 500 branches
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Marketing Environment
Economy environment
Political environment
Product
peanut
soybean
ormosia
wolanut
Black soya bean
Another delicious foods
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Summary
long history
good marketing environment
delicious and healthy food.
Price
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Low price
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High nutrition
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Price of meals
Product Normal meal Chinese meal British meal Plus meal 3.5 4.5 4 5.5
Yonho Reataurant's Product
Price/£
Price is Yon Ho's superiority in the breakfast even food industry market. According to the market research, the low price can be accpted by most people.
In a media program named the A Bite of China has mentioned this brand. It shows how popluar it is in China.
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Target customers
Everyone
- whatever children or elders
Especially for
- wokers
- students
- business man
Anyone who needs to get up early or wants to have a quick breakfast
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The average time that everyone use in breakfast is 25 miniutes which not include the waiting time. But in Yon Ho, you will only use less than 15 minutes to have your breakfast. And this time includes the waiting time!
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Anywhere busy :
commercial road / gunwharf
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Schools or office buildings
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Parks or squares
Places
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Busy places
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strategies
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package
advertisement
Promotion
content
Find a star spokesperson for the product
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advertisement
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In the UK food program advertising
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Advertise on British Food Journal
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package
Environmentally friendly materials
Simple and clear style
Colorful packaging pattern
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Promotion
Share the dishes to social software,such as,facebook, WeChat, get discount opportunities
Establish the integral system
Get points to gift
Create a variety of discount packages
Buy one get one every weekend
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conclusion
1:Yon Ho business philosophy is: quality, integrity, innovation and growth
2:From 1985, "Yon Ho" registered trademark, "forever friends, happy family" has become the company's most important corporate culture, Yon Ho is also a principle of sustainable development services.
3:"Yon Ho" experience shows that: Chinese fast food should be "based on me, fusion refining, self-contained", standardization and flexibility in order to truly reflect the characteristics of Chinese fast food.
question
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