Market Structure and Competitor Analysis

[MT450: Marketing Management]

Unit 4 Assignment

Assignment: Minnesota Micromotors Paper Instructions

Please answer the following questions in a 3–5 page paper (include additional title and references pages) and include

APA format and citation style with accompanying references:

1. What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #1? 2. What were the results of your decisions? 3. Analyze the results in terms of success or failure. 4. What changes will you make in future quarters?

Please insert a screen shot of the Quarter #1 results in your paper. This can be done by highlighting the results,

hitting “Control+C,” and then inserting the results in your paper by hitting “Control+V.”

5. Please view the rubric below for full Assignment details. 6. Why is the notion of derived demand so important for companies selling products and services to other

organizations? 7. What is the North American Industry Classification System (NAICS) for Minnesota Micromotors, Inc. (MM)

Submit your paper to the Unit 4: Assignment Dropbox.

Unit 4 Assignment Grading Rubric 40

Based on the simulation

Possible

Points

Specific Paper Objectives: Assignment Checklist

(80%):

Marketing strategy for the quarter 4

What were the results of your decisions? 4

Analyze the results in terms of success or failure 5

What changes will you make in future quarters? 4

Target market 5

Screen Shot 5

NAICS Question 5

Subtotal 32

[MT450: Marketing Management]

Writing Style, Grammar, APA (20%)

Grammar and Spelling 3

Paper is 3–5 pages in length and responses are

concise and direct 3

Reference list and citations are provided 2

8

Total 40 points