Market Structure and Competitor Analysis

This week you will continue to play the role of the marketing manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices.

Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders.

Marketing Simulation:

After you play the simulation in three steps (view the Directions icon document) complete the Assignment detailed in the Rubric below.  Simulation instructions attached.

See attached Rubric for Assignment details.