Promotional Strategy Presentation- 3 Power point slides
helpmepass
mkt421_week_5.pptxPromotional strategy presentation
Lissbeth Chavira, Aida Vega, Daniel, Nena, and Scott
MKT-421
January 16, 2017
Kelly Duman
introduction
Scott
Promotional strategy
Aida and Daniel
3
Promotional Strategy
Segmentation
Identify customers needs and market segments.
Develop profiles of resulting market segments.
Promotional Strategy cont.
Targeting
Evaluate potential commercial attractiveness of each segment.
Select one or more segments.
Promotional Strategy cont.
Positioning
Develop detailed product positioning for selected segments.
Develop a marketing mix for each selected segments.
Promotional Strategy cont.
Messaging
Develop message in order to influence your targeted groups.
Advertising objectives should be directly linked to your marketing plan.
Advertising digital marketing direct marketing
Aida and Daniel
Advertising
Television
Radio
Newspaper
Magazines
9
Digital Marketing
Internet
Mobile advertising
Social Media
Direct Marketing
Radio commercials with direct sales message
Email marketing
Budget Plan
Lissbeth Chavira and Daniel
12
Budget Plan
Initial Budget Plan
Budget Plan
Pie Chart
Budget Plan
Justification
Evaluation and control methods
Nena
16
Evaluation and Control Methods
conclusion
Scott
18
references
19
