Promotional Strategy Presentation- 3 Power point slides

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers: (Cannabis Infused Coffee from Starbucks)

Include the following in the presentation:

Intro/Concl

• Intro/Conclusion/Compile & Format - (2 slides, 1 person)

promotional strategy

• Explain your promotional strategy for your product or service. - (6 slides,2 people take this, 3 slides each)
• Include how you will use at least three of the following elements: 

• Advertising
• Public relations
• Digital marketing, including social media
• Sales promotion
• Direct marketing
• Event marketing
• Outdoor

Budget Plan

• Develop an initial budget for your plan. - (6 slides, 2 people take this, 3 slides each)
• Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
• Provide justification for your choices. 

(this budget plan is based upon the promotional strategies above)

Evaluation & Controls Methods

• Explain the evaluation and control methods you will use to measure the success of your plan. - (3 slides, 1 person) use template included slide #16 17 18