business policy unit VII case study and DQ question

0:00 Class, this is Dr. Peter Trzop, and I want to welcome you to Unit VII, which is a case study 0:07 module about how do we take everything we've learned in the past six modules, 0:12 or units, and how do we apply it to a case study? A case study is a way of analyzing something by 0:20 literally taking a case, or say a situation, and providing more analysis 0:25 and detail focused on that, say a company, for example. So in this case we're going 0:32 to be going a 0:33 case study on one of the companies like Apple, Google, maybe Coca-Cola, American 0:38 Airlines, and Amazon.com. Having said that, I always encourage students to reach out 0:44 to their course professor and ask them if there's companies that they can study 0:48 or analyze. Some people have personal companies they work for and like to dig down 0:53 deeper and analyze that company. Maybe they have a company they want to, in 0:57 their community, that they may want to work for or they may have some invested 1:01 interest, it doesn't hurt to ask your professor for that permission. 1:05 The key with doing a case study is making sure that there's enough information. So 1:10 for example, if you pick one in your local community or a company you work for, you may 1:14 not be able to find as much data and academic sources for it. So that is 1:19 always a complication. And make sure when you request that, that you have enough 1:23 information to do a case study, or say a research paper. When you go through here, you’re going to 1:30 summarize the company, you're going to look at how things are working in the 1:34 present and possibly in the future, in say five years. You're going to make 1:38 decisions as the CEO, some competitive advantages. All you have to do is read the 1:43 assignment and look at how it's laid out. A couple of things I would highly 1:48 recommend, if you don't have example papers you can always ask your professor 1:52 for more. It doesn't hurt to ask the course professor what they're looking 1:56 for, what's important to them. That's just part of the educational process. It 2:01 doesn't hurt to also contact the Student Success Center at CSU. They have ways of helping 2:07 you with writing. And there's other 2:10 techniques, examples, papers, things they may have to make it easier for you to do

2:15 your paper. Look at the basic things with papers like structure, how to use APA to make a proper 2:22 cover page and references, how do you cite in proper APA. With what we want to do is 2:28 have papers that have good writing length according to the assignment that 2:31 also organize with headers and subheaders. Need to look at paragraphs that 2:36 are reasonably three to five sentences per paragraph, meaning kind of like Goldilocks' effect, 2:41 not too short, and not too long. We want paragraphs that don't go overboard, but they 2:47 don't, there are some that don't provide enough information. We want a strong 2:52 Introduction, we want to cite in our paragraphs that anchor our analysis. So 2:57 there's a lot of things that you can look at in your paper to do better and 3:01 stronger work. And there's a lot of resources out there. There's even writing 3:05 programs out there I think Perrla has one, P E R R L A, but there's also Microsoft and other ones 3:12 that may help you with that. It saves you time writing the paper from an APA 3:16 standpoint. It doesn't hurt, remember presentation is very important, and if 3:22 you present things in a good solid APA way. But also include good quality 3:29 academic sources from the library. The library, say other sources that help with 3:36 finding academic sources. All these things help to build a stronger paper. So 3:43 if there's anything that you need help on, please reach out to some of the 3:47 resources I mention, but also specifically the course professor. 3:51 Thank you, and best of luck.