business policy unit VII case study and DQ question

Unit VII Case Study

You should pick a new company for this case study, one that is different from the other assignments. In order to

thoroughly research the company you have chosen, Research the company of your choosing, or you can pick one of the following companies:

1. Apple

2. Google

3. Coca Cola

4. American Airlines

5. Amazon.com

Respond to the four writing prompts below. Your responses must include information from academic and scholarly

research, including at least three resources from the CSU Online Library and at least three online sources.

1. Create a case study summary of the company you have chosen, including a general overview of the company, its external environment, and a list of its current strategies and objectives.

2. If the company continues with its present strategies and objectives, where will it be in five years?

3. If you were the CEO of the company, what strategies would you recommend, and why?

4. Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the

most effective? How can your company combat these strategies? Support your answers.

If you paraphrase, quote, or use ideas from any source, you should cite your sources using APA guidelines. Your case

study should be at least five pages in length, excluding a cover page and references page.

DQ Question 

Do you think benchmarking is just another fad, or is it really useful for all firms? Why, or why not? How could benchmarking be used in your place of employment? Does it rate as a viable tool for future development?