half page maximum or 2 and half paragraphs
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pre-campaign_presentation.pptxPre-Campaign Presentation
ISOJI
Group Members: Amanda Calderon, Carlo Urquidez, Elizabeth Chu, Fai Alshammari, Jenna Burgdorf
Amanda: I just used this image from Isoji’s website. If someone has something better in mind, please feel free to change it
Client Profile
Active lifestyle apparel company
Founded in 2016 by Jonathan Wang & Erika Usi
Donates 10% of profits to help wildlife conservation efforts
Operates through e-commerce
Located in Huntington Beach, CA
Products are ethically made and packaged in eco-friendly materials
Isoji is an active lifestyle apparel company that participates in wildlife conservation efforts by donating a portion of their profits. Their vision is to create a platform for wildlife partners to help habitat restoration. Isoji sells shirts, hats, and stickers but plans to expand their apparel line. Their products are ethically made, ensuring that the employees are treated well and that they leave minimal carbon footprint with sustainable manufacturing and eco-friendly packaging.
Isoji currently operates through web commerce and is based in Huntington Beach .
Market Analysis - Target Markets
Target Market: Young adults ranging from 24-32 year olds who have an active lifestyle & enjoy outdoor activities
Isoji’s target market people with active outdoors lifestyles- such as people who go hiking, surfing, rock climbing, etc.
Their target age group is: 24-32 year olds
Current Marketing
They operate in Irvine and Huntington Beach.
Competitors include RVCA, Patagonia & Tentree.
Current customers: most are local, but customer base has been growing in Oregon, Washington, and the East Coast.
Current efforts: growing their sales team & searching for brand ambassadors such as bloggers, actors and social media influencers.
Operate from Irvine, HB, Fullerton-ish. Currently looking for office.
Competition- rvca, northface, Patagonia, tentree
Customers- Local, some people from Oregon, East Coast, networking locally
Current Marketing efforts- find people who are influencers, Instagram, facebook, twitter, youtube, affiliated marketing (influencers), sales team
Use Algorithms in social media
1,354 followers
79 posts
Posts:
Nature/Wildlife Photographs
Merchandise
Started in April
427 page likes
Posts weekly, around 2 times a week
Posts about:
Wildlife Articles
Merchandise
Started in April
62 followers
174 tweets
Posts about:
Volunteer Opportunities
Wildlife Articles
Merchandise
Website Analytics
Adwords Campaign - Goals
Increase sales
Raise brand awareness and increase website traffic
Increase sales
Rise brand awareness
Adwords Campaign: Keywords
Some keywords will help
outdoor/indoor activities - hiking -running
Adwords Campaign: Budget
Monitor daily/weekly activity
Adjust as needed to make sure campaign fits the budget
An amount that you set for each ad campaign to specify how much, on average, you'd like to spend each day.
Ex. 8. dollars for one month . thats 240 not sure if that whats the prof needs .
Sample Ad
Desktop
Mobile
