half page maximum or 2 and half paragraphs
phaounneed some expert in maeketing or google adwords . (current marketng startegy ) .. for attached project /business
http://www.google.com/onlinechallenge/discover/campaign-reports.html
Current Marketing (4 points)
- Website uses, e.g. sales, customer service, email subscriptions, etc.
- Website strengths and weaknesses
- If available, summary information from Google Analytics or other third party web tracking software
- Other online advertising and offline promotion of the website
Isoji Company Information
Started in Africa – help rhinos, silverbacks
Isoji -nigerian for Revival, lotus = rebirth
Vision- to create platform for wildlife partners to help habitat restoration
Donated recently to International Rhino Foundation
Active lifestyle clothing – hiking, rock climbing, surfing, etc. (Like Patagonia/northface/rvca)
10% profits go towards wildlife habitat restoration
Ethically made clothing, everyone is treated well, using eco-friendly packaging
Manufacture certified, ethical treatment
Current Marketing
Operate from Irvine, HB, Fullerton-ish. Currently looking for office.
Competition- rvca, northface, Patagonia, tentree
Age: 24-32
Customers- Local, some people from Oregon, East Coast, networking locally
Current Marketing efforts- find people who are influencers, Instagram, facebook, twitter, youtube, affiliated marketing (influencers), sales team
Use Algorithms in social media
Target customer- active lifestyle, activist (wildlife conservation)
Like Toms, doesn’t push the conservation part too much (it’s a bonus to the tshirt)
Tentree does something similar
Adwords Suggestions
Keywords: r?wildlife habitat restoration, active living, active lifestyle, active gea
Important to find a niche market
(too many clicks not good)
Be very specific about words, no vague words
Be specific about target, helps to segment
Spread out money as much as possible
- 7 years ago
- 5
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- current_marketing_updated.docx
- current_marketing_updated_1.docx