half page maximum or 2 and half paragraphs

need some expert in maeketing or google adwords . (current marketng startegy ) .. for attached project /business  

http://www.google.com/onlinechallenge/discover/campaign-reports.html

Current Marketing (4 points)

• Website uses, e.g. sales, customer service, email subscriptions, etc.
• Website strengths and weaknesses
• If available, summary information from Google Analytics or other third party web tracking software
• Other online advertising and offline promotion of the website

Isoji Company Information

Started in Africa – help rhinos, silverbacks

Isoji -nigerian for Revival, lotus = rebirth

Vision- to create platform for wildlife partners to help habitat restoration

Donated recently to International Rhino Foundation

Active lifestyle clothing – hiking, rock climbing, surfing, etc. (Like Patagonia/northface/rvca)

10% profits go towards wildlife habitat restoration

Ethically made clothing, everyone is treated well, using eco-friendly packaging

Manufacture certified, ethical treatment

Current Marketing

Operate from Irvine, HB, Fullerton-ish. Currently looking for office.

Competition- rvca, northface, Patagonia, tentree

Age: 24-32

Customers- Local, some people from Oregon, East Coast, networking locally

Current Marketing efforts- find people who are influencers, Instagram, facebook, twitter, youtube, affiliated marketing (influencers), sales team

Use Algorithms in social media

Target customer- active lifestyle, activist (wildlife conservation)

Like Toms, doesn’t push the conservation part too much (it’s a bonus to the tshirt)

Tentree does something similar

Adwords Suggestions

Keywords: r?wildlife habitat restoration, active living, active lifestyle, active gea

Important to find a niche market

(too many clicks not good)

Be very specific about words, no vague words

Be specific about target, helps to segment

Spread out money as much as possible