Healthcare Marketing Discussion Post

journal_guidelines_and_rubric.docx

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HCM 325: Journal Rubric

Overview: Journal activities in this course are private between you and the instructor. A course journal in Blackboard is generally made up of many individual entries. Each journal entry in this course will be graded individually with the rubric below. Review this tutorial for information on creating a Blackboard journal entry.

The journal activities in this course are specifically designed to allow students to engage in reflection about several important issues in healthcare marketing—namely, the importance of communication, a consideration of the financial components of healthcare marketing, and internet marketing. These journal tasks are designed to help you make meaningful connections between the course content and the larger goals of this course. Journals also give you the opportunity to put your critical thinking skills to work by expressing your thoughts in response to the questions given to you to answer.

Critical Elements	Exemplary (100%)	Proficient (85%)	Needs Improvement (55%)	Not Evident (0%)	Value
Summary of the Healthcare Marketing Issue	Meets “Proficient” criteria, and examples are based on scholarly research to support arguments	Summarizes the healthcare marketing issue considered, using specific examples	Summarizes the healthcare marketing issue considered but does not provide sufficient examples	Does not summarize the healthcare marketing issue considered	20
Analysis of the Healthcare Marketing Issue	Meets “Proficient” criteria and uses examples to illustrate the analysis	Demonstrates critical thinking and reflection in the analysis of the healthcare marketing issue considered	Demonstrates limited thinking in the analysis of the healthcare marketing issue considered	Does not include any of the main elements or requirements	30
Integration of Theories	Meets “Proficient” criteria, substantiated with research	Integrates relevant aspects of different theories to support journal entry	Insufficiently integrates aspects of different theories to support the entry	Does not integrate aspects of different theories	30
Articulation of Response	No errors related to organization, grammar, and citations	Minor errors related to organization, grammar, and citations	Some errors related to organization, grammar, and citations	Major errors related to organization, grammar, and citations	20
Earned Total	100%