3 Journal 1 (Concept and Case study 1
AK47
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PART 2 . STRATEGY FORMULATION
t. 2.
-1.
4.
5.
6
1.
Charaeteristics of a Mission Staternent
Broad ir-r scope; clo not include monetaly amollnts' nunrber' p(ieellt'rli' r"':i )'
Less than 250 words in length
Inspiring
Identif-v the r-rtility of a firm's products
Reveai that the firm is socialll resprtnsrrie
Rercal thlt the lilrrl i' -lr\: "' -'1: lnulrrele nitlc .o .l' - 1.' - . '' ' ' .itrr ir:-l :t . ',' - . .'. fLrr ernPr!". -::
