According to the Interbrand’s best global brand study carried out in 2015, Coca Cola was placed third amongst the most valuable brand in the world. It is a brand that has identified itself with success for about 130 years of business since its introduction back in the year 1886. Such success is a huge source of inspiration to aspiring entrepreneurs, young entrepreneurs and already established entrepreneurs. Away from business, coca cola is a carbonated soft drink that has created a refreshing culture across all walks of life. People all over the world celebrate and can never get enough of the refreshing and the happiness effect that comes with the taste of this drink. This and much more about this ever crave able drink compelled me to chose it as my source in my presentation (Pemberton, 2008).
![C:\Users\Mike\AppData\Local\Microsoft\Windows\INetCache\Content.Word\1429615641662.jpg]()
(Sousaphone, 1965)
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(Sundblom, 1931)
![C:\Users\Mike\AppData\Local\Microsoft\Windows\INetCache\Content.Word\open-happiness-business-of-storytelling.jpg]()
(Sonnenfeld, 2011)
References
Pemberton, J. (2008) The history of coca cola: The invention of Coca Cola. Retreived from iml.jou.ufl.edu/project/spring08/Cantwell/invention.html
Staff, J (2016) History: Coca-Cola TV adverts from our archives. Coca Cola journey. Retreived from www.coca-cola.uk/stories /tv-ads-from-the-archives-coca-cola-advertising
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