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table_7_part_2.docTABLE 7.1 Sources of Innovation
|
Approach |
How extensively used (% of sample using) |
Rank |
How effective (scale of 1–10) |
Rank |
|
Ethnography |
12.9 |
13 |
6.8 |
1 |
|
Customer visit teams |
30.6 |
4 |
6.6 |
2 |
|
Customer focus groups for problem detection |
25.5 |
5 |
6.4 |
3 |
|
Lead-user methods |
24 |
6 |
6.4 |
4 |
|
User design |
17.4 |
11 |
6.0 |
5 |
|
Customer brainstorming |
17.4 |
11 |
5.9 |
6 |
|
Peripheral vision tools |
33.1 |
2 |
5.9 |
7 |
|
Customer advisory board |
17.6 |
10 |
5.8 |
8 |
|
Community of enthusiasts |
8 |
15 |
5.7 |
9 |
|
Disruptive technologies |
22 |
8 |
5.7 |
10 |
|
Internal idea capture |
38 |
1 |
5.5 |
11 |
|
Partners and vendors |
22.1 |
7 |
5.5 |
12 |
|
Patent mining |
33 |
3 |
5.5 |
13 |
|
Accessing external technical community |
19.5 |
9 |
4.9 |
14 |
|
Scanning small businesses and start-ups |
13 |
13 |
4.9 |
15 |
|
External product design/crowdsourcing |
2 |
18 |
4.8 |
16 |
|
External submitted ideas |
7.9 |
16 |
4.5 |
17 |
|
External idea contest |
4.1 |
17 |
4.3 |
18 |
Source: Based on Cooper, R. and S. Edgett, Ideation for product innovation: What are the best methods?, In PDMA Visions 2008, Product Development Management Association. pp.12–16.
