For Idealbooks only *****

1. Create a memorandum as ABC Company's Director of Technology. Craft the message to persuade a reluctant non-technical audience to accept high speed internet for marketing. (My idea is to try to sell (persuade) high speed internet)

***Intro 200 words

**** Persuasive message 300 words.

Use persuasive writing techniques

Format your memo consistent with APA Guidelines

2. Access in less than 100 words where the product (cell phone and Smartphone) is in the innovation lifecyycle using the attachted table of strategic Innovation Management.

Discuss the relative balance of product and process innovation at this stage, and how the the above surpport this balance.

Format the paper to APA

3.Write a 525- to 1,050-word paper in which you do the following:

Identify two specific companies (different from the one that you used in your week 1 assignment) you would like to use for this assignment.  If possible, consider utilizing the company for which you currently work and a company for which you would like to work in the future.

Compare the two companies:

• Analyze how each searches for new ideas.
• Describe how each company selects which ideas to pursue.
• Assess how each company captures value.  How do they generate and protect the gains so they are sustainable? 
• Evaluate how each company learns from experience.

Include at least three references including at least one with background on each company.

Format your paper according to APA guidelines.