For bill-tutor: Taget market

Potential customer base

In the Boston area, my potential customer base is the individuals and also business owners from ages between averages of twenty-five to fifty. Due to the diversity of the cultural backgrounds of most of the people in this area, the organization will focus on providing efficient customer services to African Americans, Caucasians and also Latin Americans. This process will increase the ability of the company to gain more clients and also help other potential customers become aware of our products. The targeted income earners are mainly middle-income earners. Due to the growing gas and fuel prices, renewable energy products such as out solar panels serve as an adequate alternative for both businesses and also people that may feel the pinch of the high fuel prices (White, 2013). The best way to determine all these elements within our target group is through hiring external qualified research experts that mainly focus on the evaluation of the metrics and the prevalent trends in the renewable energy sector. They will adequately evaluate the necessary frameworks and strategies the firm needs to influence most of the potential customers.

Breaking down the segments

The population in this area is highly motivated in their actions of green purchasing. Their behavior towards renewable energy has been remarkable. The ‘Renew Boston through Solar’ has made enterprises and also people to acknowledge the importance of green living than the current trend. The neighborhood is highly eco-friendly as the residents in this area aim at minimizing their carbon footprint, and thisorganization has collaborated with several firms in sustaining their resources and as a result has enabled their clients to save their money on their energy expenses. The consumers in this area have gained access to reliable and relevant information concerning the environmental elements of the products. This aspect has influenced the purchasing behavior of the consumers as they lean towards buying products such as the solar panels of the company that will Promote the overall green objectives of Boston as a community (Harvey, 2015).

Segments worth targeting

The middle aged and also adults are the most critical people that will be targeted by this company. Since the products offered will serve various needs, the segments will be distinct since most individuals in their twenties will be looking for products that can sustain their use of their various gadgets without using electrical power. Through the integration of out solar panels into numerous homes, the panels will serve as the best energy sources to cater for their needs. This strategy is also applicable to the middle-aged individuals. As for companies, they can use our products to generate natural energy for their machines. When installing effectively, these panels will be highly critical in consumption of energy and the expenses of conventional energy sources. The organization will conduct numerous television advertisements to make potential clients aware of our products. We will collaborate with radio stations and media houses to reveal to consumers about our sustainability efforts and also show them the importance of our products and how it will change their lives.

Ranking the segments

The ranks will involve the demographic, psychographic, geographic and behavioral segments of the area. Through the demographic segments, the company will group individuals together based on their ages, income and also their social class. The geographic segment will involve the marketers of the company segmenting the clients according to their nationalities and also their postal codes. In psychographic the company will gather customers together based on their interests, attributes and their lifestyles (Rosenbloom, 2012). The behavioral segments will divide consumers into groups by their knowledge towards green purchasing and eco-friendly practices of Boston. In the craft of solar panels for this area in Boston, there are around six hundred thousand people between the ages of twenty-one and fifty-five years of age. In this total market, there may be around three hundred thousand people between the age of twenty-one and forty-five. These numbers have been concluded from the research of the age range for the potential and current clients of green products nationwide. Within this group, there may be one hundred and fifty individuals with incomes above fifty thousand dollars and these working professionals with at least a college degree. Narrowing the market segment enhances the ability of the company to target the potential clients and also gain a competitive advantage in discovering opportunities in this segment to sell solar panels.

References

Harvey, C. (2015, May 20). Boston was just named the top city in the country for saving energy. Here’s why. Washington Post. Retrieved from https://www.washingtonpost.com/news/energy-environment/wp/2015/05/20/why-boston-is-leading-u-s-cities-when-it-comes-to-saving-energy/

Rosenbloom, B. (2012). Marketing Channels. Cengage Learning

White, K. K. (2013). America Goes Green: The Encyclopedia of Eco-friendly Culture in the United States, Volume 1. ABC-CLIO