Intro to E-Business for fedulike week 2 IP
ramhldokuhn
randlekuhn_ebus308_ip1.docx
Introduction to e-Business (EBUS308)
Unit 1 Individual Project
Randle Kuhn
4/11/16
Contents Executive Summary: 3 Consumer Relationship Management: 8 Internet Branding and Marketing Plan: Strategies for Web Pages: 9 Internet Branding and Marketing Plan: Integrated Communications Strategies: 10 Development of Lasting Customer Relationships: 11 References: 12
Executive Summary:
Mission Statement
Our mission is to heighten customer service of on-line bourgeois, increase customer retention and sales. We strive to ameliorate the image of on-line merchant and thereby stimulate the growth of on-line shopping. We endeavor to increase customer satisfaction through proper communication, enhance interaction with customers and to streamline all possible ways of resolving disputes.
Business Concept Summary
The company is to supply candies to homes that are to be ordered on-line. The candies are to be produced by the company. The company is to be owned by three individuals with equal shares. The projected costs of this venture are as follows;
|
Start-up Requirements amount |
|
|
Start-up Expenses |
|
|
Legal |
$200 |
|
Stationery etc. |
$50 |
|
Brochures |
$450 |
|
Consultants |
$0 |
|
Insurance |
$100 |
|
Rent |
$500 |
|
Research and development |
$400 |
|
Expensed equipment |
$1,100 |
|
Other |
$200 |
|
Total Start-up Expenses |
$3,000 |
|
Start-up Assets |
|
|
Cash Required |
$47,000 |
|
Other Current Assets |
$0 |
|
Long-term Assets |
$0 |
|
Total Assets |
$47,000 |
|
Total Requirements |
$50,000 |
|
Start-up Funding |
|
|
Start-up Expenses to Fund |
$3,000 |
|
Start-up Assets to Fund |
$47,000 |
|
Total Funding Required |
$50,000 |
|
Assets |
|
|
Non-cash Assets from Start-up |
$0 |
|
Cash Requirements from Start-up |
$47,000 |
|
Additional Cash Raised |
$0 |
|
Cash Balance on Starting Date |
$47,000 |
|
Total Assets |
$47,000 |
|
Liabilities and Capital |
|
|
Liabilities |
|
|
Current Borrowing |
$0 |
|
Long-term Liabilities |
$0 |
|
Accounts Payable (Outstanding Bills) |
$0 |
|
Other Current Liabilities (interest-free) |
$0 |
|
Total Liabilities |
$0 |
|
Capital |
|
|
Planned Investment |
|
|
Co-owner |
$25,000 |
|
Co-owner |
$25,000 |
|
Other |
$0 |
|
Additional Investment Requirement |
$0 |
|
Total Planned Investment |
$50,000 |
|
Loss at Start-up (Start-up Expenses) |
($3,000) |
|
Total Capital |
$47,000 |
|
Total Capital and Liabilities |
$47,000 |
|
Total Funding |
$50,000 |
The owners of Candies On-line are to look for early stage funding and strategic partnerships with chefs to execute the program. The preliminary roll out is set for Thanksgiving this year. Based on research carried out the company I set to be profitable at the end of year two. Once the company is profitable, an IPO would be undertaken to generate funds or further expansion.
Relevance of New Business Concept
Most consumers of candies, according to research carried out by Forbes Magazine, are the working class. This means that several of these clientele are busy throughout the day and have no time to visit a candy shop and therefore Candies On-line is set to gather for them by delivering the candies at offices and homes. The consumers are to order and pay for their candies on-line and have them delivered within thirty minutes. Secondly, Candies on-line is set to gather for the college and high school students who have no time to visit the shopping malls. This on-line platform offers them the opportunity of ordering candies and having them delivered at their hostels within half an hour.
Role of the Internet in the New Business Concept
The Internet is set to play a major role in this business venture. Images of the candies are to be displayed on our website. Consumers then select the candy they would like delivered to them and pay for it through the platform. After the payment has been confirmed a carrier van would then take the candy to the said premise. The internet also offers a platform for communicating with the customers. Through it consumers can raise their concerns and suggestions, ideas and objections. All complains can be raised and addressed through the internet. The internet will also be used to market the company. By creating a Facebook account and twitter the company will reach a large number of candy consumers.
Description of the Business Model
The business model to be applied is the pay as you go model. Customers are to pay for their candies before it is delivered to them. No transportation cost is to be incurred by the consumer. In this way the company hopes to attract more customers as this is a more convenient way to buy for candies. The transportation costs, hopefully, is to be gather for by the large number of on-line buyers who will generate a lot of profits. This aid profits will be used to fuel and service the delivery vehicle.
Description and Justification of the Stakeholders
The company seeks to attract the working class and students. These clients have little or no time at all to visit shops since most of their time is spent at work or class. The on-line platform seeks to offer them the opportunity of ordering candies at the comfort of their offices or school. The deliveries are to be made promptly and in this way the company seeks to attract and retain high numbers of clients.
The stakeholders of the company are to be people with knowledge and experience of manufacturing candies. One of the owners of the company is to be a driver for delivering the candies.
Consumer Relationship Management:
Internet Branding and Marketing Plan: Strategies for Web Pages:
Internet Branding and Marketing Plan: Integrated Communications Strategies:
Development of Lasting Customer Relationships:
References:
http://articles.bplans.co.uk/starting-a-business/examples-of-well-known-business-models/1040
http://www.bplans.com/e-commerce_retailer_business_plan/company_summary_fc.php
"E-COMMERCE/ELECTRONIC COMMERCE." SpringerReference (n.d.): n. pag. Print.
"Executive summary." The Business Plan (n.d.): 21-27. Print.
