Intro to E-Business for fedulike week 2 IP
ramhldokuhnCustomer relationship management (CRM) involves the activities related to interacting with the customer and collecting data about the customer. CRM also includes determining what variables relate to customer satisfaction and how those variables will be measured.
Write a customer relationship plan of 3-4 pages for your business concept (the hypothetical or existing retail company) case study that includes the following:
- Describe general customer touch points (customer interaction).
- Describe the customer profile, stressing the psychographics (psychological qualities) of your target market.
- List the 3–4 most important image goals that you wish to use to ensure that your target market is successfully attracted to your e-commerce efforts.
- Be sure to cite your sources using APA style.
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