Case

QUESTION 1:

Identify the firm's apparent current mission. Then briefly review the firm's current objectives and strategies.

QUESTION 2:

How would you describe the firm's current financial condition? (Use financial ratios and other pertinent income and balance sheet data to support your analysis).

QUESTION 3:

Outline and discuss the firm's external opportunities and threats, using any analytical model(s) you believe are relevant.

QUESTION 4:

Outline and discuss the firm's internal strengths and weaknesses using any analytical model(s) you believe are relevant.

QUESTION 5:

Based on your analyses:

a. Revise the firm's mission and objectives if necessary.

b. Develop and discuss corporate and business strategies that you recommend to achieve the firm's mission and objectives.

QUESTION 6:

Outline and discuss the specific actions needed for implementation of your chosen strategies. This should include the following:

a. Specific strategies and long-term objectives in such areas as marketing, human resources, finance, operations and information systems as appropriate.

b. Specify the financial results expected.