Case

3.  Read the case for Writing Assignment #1 (below) and complete the "Case Preparation Questions"that is below and attached.  Also , see the BASIC COMPANY INDUSTRY RESEARCH attached to follow. To complete this assignment, do the following:

 CASE - Perform basic research on a company that manufactures a product that you use (i.e. clothing, soft drinks, automobiles, etc.).  

     - Prepare a single Microsoft Word document.  In this document, prepare a response to each question based on the information in the case.  

ANSWER THE FOLLOWING QUESTIONS FOR THE CAES ABOVE

QUESTION 1:          

Identify the firm's apparent current mission.  Then briefly review the firm's current objectives and strategies. 

QUESTION 2:

How would you describe the firm's current financial condition?  (Use financial ratios and other pertinent income and balance sheet data to support your analysis).

QUESTION 3:                      

Outline and discuss the firm's external opportunities and threats, using any analytical model(s) you believe are relevant.

QUESTION 4:

Outline and discuss the firm's internal strengths and weaknesses using any analytical model(s) you believe are relevant.

QUESTION 5:

Based on your analyses:

a.  Revise the firm's mission and objectives if necessary.

b. Develop and discuss corporate and business strategies that you recommend to achieve the firm's mission and objectives.

QUESTION 6:

Outline and discuss the specific actions needed for implementation of your chosen strategies. This should include the following:

a.  Specific strategies and long-term objectives in such areas as marketing, human resources, finance, operations and information systems as appropriate.

b.  Specify the financial results expected.

- Make sure the NAICS and Ticker Symbol for the company you chose is listed somewhere near the top of the first page of your document.

- Make sure you number your response to each of the six questions (#1, #2, etc.).