Public Relations Campaign Progress Report
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cherolet_pr.pptxChevrolet PR Progress Report
An analysis of how the recent public relations campaign has benefited the company
By:
Chevrolet’s Social Media
Using social media to reach a new demographic
Platforms
The Block
Followers
- Chevrolet trying to reach a new demographic must employ different strategies. Targeting the millennial generation using the various social media platforms is how Chevy is hoping to find success while looking for new customers. According to Pewinternet.org, 65% of adults now use some form of social media. This is a tenfold jump over the last decade. With this many people utilizing these platforms, Chevy needs to be able to capitalize on this free platform.
There are many different social media platforms available for Chevrolet to use. Facebook, Twitter, Instagram, Tumbler, and Vine are some of the platforms that Chevy uses. With each of these platform aimed at different types of media, Chevy is now responsible for making a variety of different PR releases.
Chevrolet also has their own social media platform. The Block allows various Chevy owners to communicate and show off their rides. This allows Chevrolet to foster a community around their brand. It also gives Chevy the ability to sell directly to the customer.
One can tell a lot about the success of a social media page by the number of people that subscribe or follow the page. Chevrolet’s twitter page has over 825,000 followers. When Chevrolet releases another PR release on twitter, these followers are notified.
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Chevrolet’s Social Media Progress
YouTube
New cars, new demographic
-With 826,000 followers on twitter and the ability to get posts to trend worldwide, Twitter offers a larger base of people to reach. Offering people the ability to like and retweet posts from Chevrolet can provide the company with some success. Achieving a couple hundred likes and retweets per post will be considered a success. This will garner more attention for the company.
-Facebook has been very successful for the company. When an individual Likes the Chevrolet’s page they will see posts and updates from the company. The company currently has 4,237,282 likes on their profile. The posts from Twitter and Facebook are the same but with the increased likes on the page, the company has a much larger audience. Their posts often get a couple thousand likes and a couple hundred shares. These shares show the post to other people who may have not liked the page.
-Almost 375,000 people subscribe to Chevrolet’s Youtube channel. Their videos typically get 10’s of thousands of views with some videos gaining as many millions of views. The company’s channel as well as advertising on all of these sites give the company huge exposure.
- Utilizing social media to reach the younger crowds has proven successful for the company. Marketing their entry level cars to Millennials is a solid approach. For die-hard Chevy fans, the Chevy owned The Block social media website gives them a place.
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