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E-BUS 310 E-Business Data Analysis

Syndicate E-Business Plan

Oluwatayo Oluwadare

February 4, 2016

Table of Contents Offline and Online Marketing 3 Introduction 3 Key Performance Indicators 7 Business Goals 7 Key Performance indicators / KPI Calculation 8 Data-Driven Web Analytics 10 Tracking URL 11 Analytics /Reports 11 Search Engine Optimization 14 Tags 16 List of competitors Keywords. 16 TBD 18 References 19

Signate investor is a company which has managed to enjoy prosperity in the last two years. This company, which deals with making unique clothing for customers, has managed to attract the attention of many local clients. Signate venture into online market less than a year but we ned to optimize and expand our online business and presence to achieve our goal. This company through its quality products has received good returns for the two years of its existence. Their unique designed clothing is so inspirational and showcase the different culture represented in this country. Not only are these products of good quality but also they are affordable. The affordability of these products has motivated many people to try the products out. The company has also invested in designing clothing for all people regardless of gender and age. Unlike clothing companies that focuses in female products, this company has created a unique male collection which has been accepted and appreciated by many people in the society. It diversity in fulfilling the needs of both the old and young in the society has also given them a competitive advantage over other big companies. This has made them to raise their profits by over 30 percent in the past two years. The high demand of the product has made the company to open other stores across the nations and to venture into online marketing to advertise and sell their products. people. The company, which currently has 200 employees, is planning to employ other personal so as to deal with the high demand of customers. With 14 retail stores in 23 counties, the Chicago based Clothing Company spent most of 2014 dedicated to preservation and going green. The company has launched many proposals, which are expected to be launched and formulated by the end of this year. Through the employment of creative and skilled employees, signate has not only made good products but has also created a brand for its product. Signate is a brand which is currently growing at a very high speed in the local market. The name is so common that many designers have appreciated the good work and designs that are made by this company. The general manager attributes the success of this company to their conducive working environment and the commitment of every employee. Tom Smith, who is the manager, explained that the company has managed to create a friendly and conducive environment for all the employees. Employees are given the free will to express themselves and raise key issues which many are beneficial to the organization. He further explained that each employee is set with a target of coming up with a creative design monthly. Even though this is not a command, it inspires the employees to work harder and to design things which will make appreciated and noticed in the institution. The company also gives credit to all its employees whereby each brand that is made, the employee responsible for that item receives the credit. The company does this by attaching the name of the designer on the product. This method has inspired many young designers to seek internship as this environment provides an opportunity for growth for each individual.

The current offline methods that are used by the company are majorly advertisements. The company has invested in intense marketing through advertisements. There are several billboards which have been hanged on major roads by the company. These are aimed at creating awareness among other people who may not be aware of the existence of these products. Another way which has been used by the company is roadshow and community functions. Severally, the company has held roadshows which are aimed at reaching to all people in the society. These shows are made to meet the needs of each individual at their own comfort. Through road shows, the company has been able to attract many more clients. Participating in community functions is also another way which has used by the company to attract more clients. The company has in the past years sponsored art programs and given scholarships to individual who have recognizable art talent. Promotion is another method which has been used by the company to market its products. Through promotion, individuals who had no intention of purchasing these products are coaxed to try them and give their feedback.

Signate Company has the desire and has designed a plan to make them prosper in future. In order for the company to be at a competitive level with other people, there are several online marketing strategies that the company can use. There are several online marketing methods that Signate Company can use. Out of the many options social network application, search engines and automated marketing are the most significant methods that can be applied by the company Social network as it is known now has many followers. Almost 87 percent of the world’s population is on social media be it Facebook, instagram or even twitter. This provides a suitable platform for signate to attract more clients globally since news on social media spreads like a various. Social media is infectious and is reliable. People are able to see the product, purchase it and give their feedback regarding that particular product. Search engines are other methods which makes online user to have a grips of the information even if they were not intending to look at that advert. This makes the viewers to have the knowledge of the information and them if they are interested with the advertisement some will go ahead and find more information about the product. Automated marketing is also another effective online marketing strategy that can be applied by the company. Through this method, viewers are taken through a series of process where little information is provided regarding a product. The users are then required to click next in order to view other information about the product. Since many people are eager and curious while online, this method will be effective as it will capture the attention of many people.

This company will integrate both the online and offline marketing method with great intelligence. Since the company has enjoyed steady growth throughout the years, it is able to adequately utilize both the online and offline methods for the benefit of their customers. Information provided online can be used for offline advertisements for those who are not able to get access to internet access device. In addition to this, the pamphlets should have an online link where consumers can log in to get additional information on a particular matter or subject related to the company.

Signate Company has managed to maintain a high financial achievement since its establishment. This company has ventured into the market with a lot of creative and uniqueness. The company seeks to increase its customer base by using both online and offline marketing method effectively.

Key Performance indicator is very useful for any business that wants to be successful in the market place. It helps to measure how successful the business is.

Signate Company has different goals that has been set to help to measure the progress and success. The measurement will consist of key performance indicators which the company will use to measure the project‘s success.

Signate have been making profit of 30% for the past two years based on the uniqueness of the products and the diversity of customers Signate is reaching with its products. The first goal is to increase the market share of the company by 40% in the next 2 years. Signate will be tracking both the Market Share Percent and the Market growth rate to determine the progress and success of the goal. Signate also has other goals that includes Increase the market share by 30% in the next 2 years, obtaining customer satisfaction rating of -10 at the end of every quarter, increase of 15% in online net profit

increase the market share of the company by 40% in the next 2 year

obtaining customer satisfaction rating of -10 at the end of every quarter

increase of 15% in online net profit

Expand to 5 new cities in the next 3 years

Creating two new products for our new customer base every quarter

Generate 30 leads each month

Lifetime customer value or customer lifetime value or life time value is the futur prediction of profit from one customer over a certain period. The simple calculation of customer lifetime value is CLV = Annual profit per customer X Avg Numeber of years – Acquisition cost. Customer life time value helps to determine the loyalty of customers and the best way to maintain and communicate with the customer.

Breakeven Point (BEP) – This is the point where the revenue is equal to the fixed and variable costs . Break evene point helps to explain the relationship between volume, production, cost and returns. BEP also shows the least activity needed to prevent losses

Average order value (AOV) – This is the avaerage amount spent per order over a period of time. It can be calculated as total revenue divided by the numbers of order that was taken. It helps to determine the rocing and marketing strategy.

Conversion rate (CR) – This is the number of leads or visitors to the websites that completed a transaction. Conversion Rate(CR) = No of leads or No of sales/ No of visitors or traffic X 100

Return on Investment (ROI) – This is the metrics that evaluates the financial consequences of an investment. The perfect ROI will increase the profit and reduces the cost

Customer satisfaction – This is the satisfaction our customers derives from product and services provided. A printed survey will be giving to customers for survey while an online survey will be available for online transaction.

Internal Rate of Return – This is a metric that is used in measuring the profitability of potential investments

Customer Engagement:

Customer engagement measures the interaction of consumers with the brand and one another. When there is a good engagement of costumers it drives the sale of a particular product in the market.

Conversion Rate: It is used to calculate the visitors that converts into users, subscriber and potential customers. The conversion rate will help to make decision on the best way to attract visitors to become customers. The formula for conversion rate = conversions/visits.

Cost per lead (CPL): Cost per lead = cost per click/conversion rate.

This is an online advertising pricing model, it` the metrics that measure the amount of revenue a publisher gets when he creates a lead for an advertiser.

Achieving customer satisfaction rating of 9-10 at the end of every quarter

Increase the market share by 30% in the next 2 years,

Increase of 15% in online net profit every 6 month

Increase the market share of the company by 40% in the next 2 years

Grow the customer base by 20% in 4 quarters

Two new products offering to new customer base every quarter.

Achieving customer satisfaction rating of 9 or 10 is one of our major goals for every quarter, we want all our customers to be satisfied either when they visit and order a product from the website or when they visit any of our stores. A survey will be available for every customer, there will be online survey for online customers and paper survey for customers that visit the store. Every survey will be collected, any satisfaction below 9 will be investigated and appropriate action will be taking to improve . The budget to achieve this goal is $10000 every quarter that will go towards printing, analyzing result of the survey and addressing customer‘s concerns

Creating two new products for our new customer base every quarter is very important for signate. Customers are always looking for new products and our aim is to expand our customer base every quarter. Signate currently have one of the best designers in the market and will invest in increasing the team of designers every year, so that they can come up with great designs that will attract new customers and give us advantage over our competitors. By producing two new product every quarter we should be able to meet the goal of growing our customer base by 20% in 4 quarters. We will create a rewards program for the customers, do research on our competitors pricing and makes sure our products is perfectly priced based on customers affordability.

The number of new products has been one every quarter for the past 4 quarters. 10% grow of our customer base in the last 4 quarter and there is currently no reward program for the customers. The company made a total of $1,000,000 in profit last year.

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Meta Tags : Men and women Fashion Clothing | Shop Now

Body tags: Buy one get 50% off on your next purchase

Keywords: When customers are trying to access a particular website, keywords are the important words they search for in the browser.

Clothing, income, Women, men, dress, sexy, trendy, styles, buy online, free delivery,

Title: Clothes and online fashion from Signate

Meta Description: Keep up with the current trends, great styles, unique look or some bold prints to make a statement, our Features page makes it easy for men and women to shop certain trending styles. Be sure to check back periodically and there

1. Clothing

2. Free Delivery

3. Online Fashion

4. shop womens clothes

5. womens fashion

6. latest trends

7. ladies clothing online

8. womens clothing online

9. Global shipping

10. Custom fit

Goal Statements: “The mission is to be the consumer‘s first choice for clothing regardless of race or income, delivering great service at a competitive cost and products of outstanding quality such as trendy and sexy styles through working simpler, faster and together.

KPI Library. (n.d.). Retrieved January 19, 2016, from http://www.ap-institute.com/kpi-library.aspx?sec=2130&answer=2132

Conversion rate: Definition. (n.d.). Retrieved January 19, 2016, from https://support.google.com/adwords/answer/2684489?hl=en

fikii. (2011). Offline Marketing. Retrieved from fikii.com: http://www.fikii.com/offline_marketing.htm