urgent

The assignment is due in 3hours 30min. Only someone who can achieve that should respond. I have attached the beginnig of the project you can edit anything you feel appropriate. 

• Create a description of the 3 types of searches that will be used in your PPC plan.
• Describe the PPC campaign that you recommend for the case study company.
• Define each of the following items listed below specifically for the case study company using goal-based target estimates:
  • Click-through rate
  • Cost per click
  • Average cost per click
  • Conversion rate
  • Cost per conversion
  • Cost per lead
  • Cost per acquisition
• Create 5 ad groups, including their purpose and suggestions for headlines and text.
• Describe how you will implement your ads and track your ad score.