U9A-AB117- Leadership in Hospitality Management

Organization Analysis

Student Name

Instructor: Professor (name here)

Global Hospitality

Date, Year

Internal Analysis

Organization Name and Description: (brief description of branding, history, leaders)

Customer Profile: (Clientele)

Products and Services: (List and describe products and services)

Technical Situation: (Current technical, technology used like PMS and POS, innovations)

Human Resources: (Analyze the company structure, provide org. chart and job descriptions for managers in each functional area of hotel, policy of diversity and map career paths in the organization)

Leadership: (who are the leaders, and how do they exemplify excellence? What kind of leader would you categorize them to be? What special attributes make them unique and interesting and why?)

Financial: (in general terms) (How is the company doing financially and what are the prospects for the future?

External Analysis:

Industry competitors: (Who are the direct competitors and why? How is your organization positioned in the marketplace in comparison to their competitors? In what product and service areas do your organization and their competitors compete? What are the competitor’s strengths and weaknesses?)

Economic conditions: (in general and effect on industry) (What is the current economic situation regarding growth and profitability in your organization? Are there advantages or disadvantages to the current global economic situation for your organization?)

Industry trends: (Identify and describe six positive or negative environmental trends that may affect this organization: sociocultural, economic, political, and technological (see your text). Provide a rationale for why you selected these six trends, and which two of the six trends should be addressed by the company-the highest in probability of occurring and also highest in importance.

Organizational Analysis (SWOT)

With the research you have gathered about the organization under study, develop a SWOT analysis using the SWOT Analysis Template below. Provide the analysis and write a brief summary of the internal and external factors and your findings, detailing a course of action for each quadrant of the SWOT analysis:

a. Strengths

b. Weaknesses

c. Opportunities

d. Threats

You can use the SWOT Analysis template below to help you prepare for your final essay.

SWOT Analysis Assessment Title: ____{Add Name of Your Organization Here}____________________________ The criteria below primarily are useful for conducting an analysis of a Hospitality organization. Although there are many criteria provided, additional criteria should be considered in each quadrant.
Strengths	Weaknesses
Opportunities	Threats

Analysis/ Summary/Plan of Action

References

Barrows, C., Powers, T., & Reynolds, D. (2012). Introduction to management in the hospitality industry. Hoboken, NJ: Wiley & Sons.

Internal

External

�You should use a minimum of five references.