For Globalresearchers Only

Watch the two videos we discussed in week 2 on globalization and post your thoughts about which strategies each company is using. Make sure to respond to your classmates, as there are many ways companies are doing this. Please respond between next weeks class.

After watching both of the videos, I realized that McDonalds and Starbucks are using multidomestic strategy to operate their company. We all know everywhere we go you will always find McDonald’s or even a Starbucks. Both of these companies are worldwide growing each day and they are both very well recognize everywhere in the world because it has meet the needs of many of us, but it also has become an addiction to some. Both of these companies are using a strong powerful strategy and growing each day.

When I first came to the US I thought McDonalds was heaven because the McDonalds from El Salvador is so much healthier than the one here and its not so cheap to consume McDonalds back home. People that ate McDonalds back at home were consider wealthy because it was a fancy food. Unlike, here in states everyone is constantly consuming this product.

Starbucks is also an amazing company because it is offering people what there wants and needs are. Offering cold to warm beverages all over the world. When I went to Italy about two years ago, people in Italy aren’t consuming the brand “Starbucks” as many people do here in US. I also noticed when I purchased Starbucks at the airport in Europe, it was over priced but people were still consuming this product. Many people are in love with this product and consume it everyday, specially those season drinks offered. There strategy is also multidomestic, they are defiantly growing each day and making impact all over the world.

I like both of these companies, but I do believe in not consuming them all the time. I love the natural teas Starbucks offer, but on the other hand McDonalds only provides ok food for. I would have McDonalds but it is very rare. I do believe is amazing how they both are doing multidomestic work.