marketing assignment

· Choose an organization form the following Industries:

· Australian Dairy farmers

· Hybrid car (choose one brand)

· Australian wool industry

· Business schools in Australia

· HSBC

· Bank of China

· Organic food

· Health and fitness industry

· Research industry (example CSIRO)

· Any non profit organization like Red cross or Salvation army

· Any small to medium size company in Australia

· This assignment is in report form with the following headings:

· Executive summary

-Situation analysis (SWOT), industry analysis

- Marketing strategy

- Market opportunities

-Financials (project profit/loss)

· Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

· Comments on both Micro and Macro environmental forces affecting the company

· Brief analysis of consumer perceptions and behaviour about the brand/company

· Marketing Mix (brief discussion)

· Controls

· Your comments or any recommendations

· References Harvard style

· Research at least 3 to 4 academic articles on the topic

· Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.

· To do well groups need to do a quality research and follow the structure with application of marketing concepts.

· 12 slide for presentations, regarding about the assignment so I have to present. Which assignment you going to do need power point slide.