marketing assignment

assignment topic

-       Australian Dairy farmers

-       Hybrid car (choose one brand)

-       Australian wool industry

-       Business schools in Australia

-       HSBC

-       Bank of China

-       Organic food

-       Health and fitness industry

-       Research industry (example CSIRO)

-       Any non profit organization like Red cross or Salvation army

-       Any small to medium size company in Australia

assignment critaria as follows 

-       Executive summary

-Situation analysis (SWOT), industry analysis

- Marketing strategy

- Market opportunities

-Financials (project profit/loss)

-       Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

-       Comments on both Micro and Macro environmental forces affecting the company

-       Brief analysis of consumer perceptions and behaviour about the brand/company

-       Marketing Mix (brief discussion)

-       Controls

-       Your comments or any recommendations

·      References Harvard style

word limit (3000)

·      Research at least 3 to 4 academic articles on the topic

·      Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.

·      To do well groups need to do a quality research and follow the structure with application of marketing concepts.

·      12 slide for presentations, regarding about the assignment so I have to present. Which assignment you going to do need power point slide.