Leadership project
Expanded Proposal (American Airlines)
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Documentation of at least three initial scholarly sources from the library
[1] American Airlines Group Inc. (previously known as AMR Corporation) SWOT Analysis. (2014). AMR Corporation SWOT Analysis, 1-9.
[2] Walker, K. (2013). 2013 WORLD AIRLINE REPORT. Air Transport World, 50(7), 37-83.
[3] Thomas, Z. (2014). American Airlines restructure. International Financial Law Review, 227.
[4] Carey, S. (2013, Dec 09). New american airlines says CEO parker will receive about $15 million in shares; new american airlines disclosed retention bonuses for executive team. Wall Street Journal (Online) Retrieved from http://search.proquest.com/docview/1465998317?accountid=44759
[5] Union sues AMR in wage dispute. (2012). Airline Business, 28(4), 1.
[6] The Philadelphia Inquirer, April 15, 2014 Tuesday, BUSINESS; P-com Biz; Pg. A14, 707 words, By Linda Loyd; Inquirer Staff Writer
Expanded introduction to the organization
American Airlines Group Inc., (AAG) operates in the airline services industry. AAG, through its various subsidiaries, provides domestic and long haul flight services. It primarily operates throughout the North America, the Caribbean, Latin America, Europe and Asia. AAG is headquartered in Fort Worth, Texas and employed 110,400 people as on December 31, 2013. [1]
AAG recorded revenues of $26,743 million during the financial year ended December 2013 (FY2013), an increase of 7.6% over FY2012. The operating profit of AAG was $1,399 million in FY2013, compared to the operating profit of $148 million in FY2012. Its net loss was $1,834 million in FY2013, compared to the net loss of $1,836 million in FY2012. [1]
AAG operates in the airline services industry. The group, through its various subsidiaries, provides domestic and long haul flight services. AAG has an extensive operational network, which allows the group an access to diverse range of customers and wide geographical reach. However, intense competition due to industry consolidation could adversely impact the group’s operating results, financial condition and liquidity. [1]
Extensive operational network allow access to diverse range of customers and markets. Robust frequent flyer program increases the customer loyalty Strong alliances and marketing tie-ups earns a competitive advantage over the players in the market [1]
American Airlines parent AMR Corp. in April 2013 filed its plan of reorganization to emerge from Chapter 11 bankruptcy protection. As expected, a merger with US Airways is the centerpiece of the plan. AMR's exit from Chapter 11 and the merger with US Airways, which requires US Dept. of Justice approval, is expected in the 2013 third quarter. American said that immediately after the merger, AMR will be renamed American Airlines Group Inc. (AAG). US Airways chairman and CEO Doug Parker will become CEO of the new American. [2]
Restructuring, which began with American filing for bankruptcy on Nov. 29, 2011, appears to have been economically fruitful. Though it reported a first- quarter 2013 net loss of $341 million, that result was significantly improved over a $1.66 billion net deficit in the year-ago period and the carrier earned an operating profit of $52 million in the quarter.[2]
Expanded description of your chosen problem
Ongoing critical issues frustrated labor unions:
· Contract talks with Transport Workers Union Local 544, representing instructors and simulator engineers, have been "put on the back burner." [6]
· US Airways dispatchers, in TWU Local 545, earn 25 percent less and work six weeks more than American dispatchers. [6]
· Mechanics and fleet service workers"were in negotiations premerger, then ignored by labor relations while it negotiated with standalone American employees." [6]
· Customer service agents, said, "The vendors working for American are encroaching on our work at some locations and forcing the association to file grievances." [6]
· US Airways pilots said the airline's labor relations personnel have "failed to implement the required work rules and contractual provisions to bring equality to the pilots of US Airways," the letter said. [6]
· Separately, the US Airways pilots union filed a lawsuit asking for a federal arbitrator to decide how the seniority lists of American and US Airways pilots will be integrated. Seniority is key to routes, pay, schedules, and aircraft flown.[6]
Ongoing Employee Misery
Job Misery Is Universal1
The author notes that a "miserable" job differs from a "bad" job, as one person's dream job may not appeal to another worker. A miserable job, however, has some universal traits.
The three signs 1. Anonymity 2.Irrelevance 3.Immeasurement
2Mainly three problems we can say from investigation during merging of American Airlines/US Airways Merger A. Poor passenger service B. Questionable benefits for shareholders C. Ongoing employee misery
It looks like there’s no stopping the merger of bankrupt American Airlines with US Airways (LCC). The deal — expected to be announced no later than Friday — would employ 94,000 people, fly 950 planes, operate 6,500 daily flights in nine major hubs, and generate total sales of about $39 billion.
The combined companies — according to Reuters3, the all-stock merger would value them at $10.5 billion to $11 billion giving American’s creditors 72% — would lead in some markets and lag in others. According to the New York Times4, the new airline, to be called American Airlines, would be a “market leader on the East Coast, the Southwest and South America. But it would remain a smaller player in the Pacific and Europe, where United and Delta are stronger.”
Unfortunately, the pro-merger chest-pounding can’t hide the fact that combining two losing companies does not make a winner. That’s because the merger makes things worse for three key stakeholders of these airlines.
C. Ongoing employee misery2
While US Airways CEO, Doug Parker, has gained the edge over American’s employees, he has in the past failed to win over pilots.
For example, in April 2012, Parker “won the public support of American’s three main labour groups. More recently, pilots from both airlines agreed on how they would work together if the merger succeeded.”
But these discussions have not been concluded and according to the Times, in 2005, Parker merged America West, with the bigger US Airways. But in the last eight years, the pilots from America West and US Airways still lack a common contract and seniority rules so they can’t fly together.
Labor difficulties will not go away if American and US Airways merge. While in bankruptcy, American “cut thousands of jobs, reduced benefits, froze pensions, and sought higher productivity rules from its employees,” reports the Times.
With customers paying more for mediocre-at-best service, shareholders getting a financially challenged carrier, and employees continuing to pay the price for efforts to boost profits; I give this merger three thumbs down.
Further
American Airlines, US Airways Workers Vote Overwhelmingly To Join Union5
Thousands of service agents at American Airlines unionized with their new colleagues at U.S. Airways on Tuesday, making the most of last year's airline mega-merger.
In a combined union election, airline employees voted on whether to join CWA-IBT, a joint union of the Communications Workers of America and the Teamsters. An overwhelming 86 percent voted in favor of unionizing.
The election covered 14,500 employees who work at airport customer-service desks, airline call centers and, in some cases, their own homes. Nine thousands of those workers were previously non-union employees at American Airlines, while the remainder was U.S. Airways agents already represented by the union. The two brands merged last year to create the largest airline in the world.
References
1. http://career-advice.monster.com/in-the-office/workplace-issues/three-signs-of-a-miserable-job-hot-jobs/article.aspx
2. http://www.forbes.com/sites/petercohan/2013/02/11/three-thumbs-down-for-american-airlinesus-airways-merger/
3. http://www.reuters.com/article/2013/02/10/us-amr-usairways-merger-idUSBRE91900K20130210
5. http://www.huffingtonpost.com/2014/09/16/american-airlines-us-airways_n_5831918.html