group influence on consumer behavior
sss87
analysis_of_radioshack_company_0.docxRunning head: ANALYSIS OF RADIOSHACK COMPANY 1
ANALYSIS OF RADIOSHACK COMPANY 2
Analysis of RadioShack Company
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Overview
RadioShack is an organization that deals with retail sale and delivery services of innovative mobile technology products and services and other electronic products while ensuring the best discounts and safe delivery. Unlike other companies, the company allows customers to get preferred electronic brands from one single shopping stop. It also offers support equipment and services for electronic goods from leading national brands.
Problem
Most electronic retail stores deal with goods of a particular company or several companies. Customers who want different brands have to move from one store of a particular company to another store of a different company. Most of these stores are concentrated in large towns only. Customers who live in city suburbs or far from cities may have to travel to towns and will not be guaranteed to shop in one store for either electronic goods, support gadgets or both. Some companies do not deliver their products. Others deliver but do not put measures to ensure that electronic devices are installed properly. Some electronic retail stores only offer products and services from leading brands and major wireless carriers but do not offer support services.
Solution
RadioShack is an electronic retail chain that hat deals with retail sale of electronic equipment and support devices from one roof and delivery and installation services of electronic equipment.
Opportunity
In 2017, the computer and electronics sales will account for 22 percent of retail e-commerce sales in the United States. RadioShack will take on the opportunity to sell goods through e-commerce. Currently, e-commerce sales account for 17 percent of its total sales. The company may benefits greatly from positive customer reviews for its same-day repair for most of its popular mobile devices.In 2006, retail e-commerce sales amounted to 102 billion U.S. dollars; the amount had doubled by 2013 and reached 210 billion U.S. dollars. RadioShack has engaged in numerous campaign strategies promoting online shopping.
Competitive Advantage
Most retail stores do not store a variety of goods. They tend to discriminate against certain companies. For example, a customer may want to purchase an Apple mobile phone, a Samsung television and a Phillips Iron box. The customer may have move to more than one store to get all the electronics.
RadioShack purchases from manufacturers in large amounts and is able to secure substantial discounts from them. These benefits are passed on to consumers through discounts and reduced prices. Customers also benefit from coupons that are also meant to increase sales. RadioShack employs professionals who can install, repair broken electronic items. Repairs of mobile devices are made in the same day. Radio Shack is the largest company selling assortment of wireless phones and to have retail details with wireless carriers.
Business Model
RadioShack deals with consumer products and services from exclusive private and national brands, and major wireless carriers. Its refined product mix, expert associates and enhanced in-store experience are aimed at creating a center for technology resource, and meeting customers with the right electronic equipments.
Team
Joseph C.Magnacca, CEO: Joseph is an experienced retail executive and merchant. He is also a member of RadioShack's Board of Directors. He has previously served as executive vice president and president of Daily Living Products and Solutions for Walgreen Co.
John W. Feray, Executive Vice President and Chief Financial Officer: John has served as Senior Vice President-Finance and Strategy at Dollar General Corporation from 2008 to 2014. He held the position as the company became a public company. Dollar Green is the largest small-box discount retailer in the United States. He has experience in long-term strategic planning, financial planning and analysis, operational improvement activities and real estate market planning. he is a Certified Public Accountant and holds BA from Sam Houston State University.
References
Share of computer and consumer electronics sales in total U.S. e-retail sales from 2013 to 2018 . (n.d.). Retrieved February 27, 2015, from www.statista.com: http://www.statista.com/statistics/278891/share-of-consumer-electronics-sales-in-total-us-e-retail-sales/
Statistics and facts about Online Shopping. (n.d.). Retrieved February 27, 2015, from www.statista.com: http://www.statista.com/topics/871/online-shopping/
Welsh, T., & Welsh, D. (2007). Priming the Pump: How TRS-80 Enthusiasts Helped Spark the PC Revolution. The Seeker Books.
