Business Managerial Marketing

EXAMPLE OF STUDENTS WORK DO NOT COPY OR STEAL FROM THIS PAPER OR I WILL BE PLAGIARISED

THIS IS WHAT IT SHOULD LOOK LIKE

1. How do the elements of the marketing mix align with the four strategy categories in the left-hand column?

One thing I have always loved is meat and potatoes.  There is a local store in town that sells the best meat in town.  It is called Econo Foods.  They advertise all the time how great there meet is.  It does cost .05 cents more but the quality is out of this world.  You can buy the same type of meat at Walmart but the quality is a lot less.  So for me Econo is where I buy my meat at.  They have great value and take great care in their meet and service for their customers.  

2. Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?

Yes, product, price, place, and promotion all contribute to this objective.  Econo does offer a wide range of meats, from hamburger meat, to a full rack of ribs, to even prime rib and T-bone steaks.  They get fresh meat in daily and cut everything in house.  So if there is something that you want you just have to phone it in and they will get your order done as soon as possible.  They take pride in their meet selection that they have.

3. Do you see room for improvement? How would this assessment be different for other types of customers?

You know as my grandfather told me years ago when I was a little lad, ‘if it’s not broke don’t fix it’.  I have never had any complaints about their meet, and I have talked to few other people that shop there and they love it.  They have done an excellent job at what they are doing.

 

		The Marketing Matrix
		PRODUCT	PRICE	PLACE	PROMOTION
	Generic Market Strategy	Fresh meats	.05 cents more than local stores but well worth the cost.	Cut in house daily.	They don’t really have to promote this the meet its self does it all.
	Market Segmentation	They do offer other things.	Targets consumer’s quality.	They have specials 2 times a month so people can see how they like the meat.	Have samples available to the customers.
	Product Differentiation	You can get the cheap meat from other stores, but if you want quality then come here.	Price is different but quality is better.	You can custom order every day.	Price is higher but much better quality.
	Brand Positioning	Econo has a butcher in house.	High costs.	Custom orders.	Best place to get your fresh cut meats.