Business Managerial Marketing

Compare Complete the “Think About It” activity in Section 1.2 of the text: 

Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed.

Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell. 

1. How do the elements of the marketing mix align with the four strategy categories in the left-hand column?
2. Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?
3. Do you see room for improvement? How would this assessment be different for other types of customers?

You Must use one scholarly article for this discussion....It must be is APA form... ALL NUMBERS ARE TO BE ANSWERED THOROUGHLY ABOVE

 BELOW IS THE ATTACHMENT NEEDED FOR THE 1.2 MANAGEMENT TABLE PLEASE REVIEW IT...

 I HAVE ALSO ADDED A SAMPLE PAGE OF WHAT A STUDENTS RESPONSE WAS AS AN OUTLINE...THIS IS WHAT THE PAPER SHOULD LOOK LIKE....DO NOT COPY THEIR ASSIGNMENT....

THIS PAPER IS DUE TODAY 2/6/2015 3 HOURS FROM NOW....ASAP PLEASE IF YOU DO NOT KNOW THIS AREA DO NOT TAKE IT...

THE ATTATCHMENT BELOW IS THE PAPER YOU NEED TO FILL OUT FILL ALL THE BOXES AND ANSWER THE THREE QUESTIONS THOROUGHLY.