Apple: Corporate & Social Responsibility
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bus508_assignments_rubrics_1148.pdf
BUS 508 – Assignments and Rubrics
© 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 508 Student Version 1148 (1219 8-28-14) Final Page 1 of 13
Assignment 1: Corporate Responsibility and Marketing Strategies
Due Week 3 and worth 240 points
Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.
Write a six to eight (6-8) page paper in which you:
1. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.
2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Support your response with examples of the impact in question.
3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response.
4. Determine whether or not you believe that Apple’s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Provide a rationale for your position.
5. Analyze Apple’s current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired results.
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today’s business environment.
Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation’s economy.
Use technology and information resources to research issues in contemporary business.
Write clearly and concisely about contemporary business using proper writing mechanics.
BUS 508 – Assignments and Rubrics
© 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 508 Student Version 1148 (1219 8-28-14) Final Page 2 of 13
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Points: 240 Assignment 1: Corporate Responsibility and Marketing Strategies
Criteria Unacceptable Below 70% F
Fair 70-79% C
Proficient 80-89% B
Exemplary 90-100% A
1. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. Weight: 15%
Did not submit or incompletely examined Apple’s current position on the company’s ethical and social responsibilities, and did not submit or incompletely determined whether or not the company has met these responsibilities. Did not submit or incompletely provided two (2) examples that support your position.
Partially examined Apple’s current position on the company’s ethical and social responsibilities, and partially determined whether or not the company has met these responsibilities. Partially provided two (2) examples that support your position.
Satisfactorily examined Apple’s current position on the company’s ethical and social responsibilities, and satisfactorily determined whether or not the company has met these responsibilities. Satisfactorily provided two (2) examples that support your position.
Thoroughly examined Apple’s current position on the company’s ethical and social responsibilities, and thoroughly determined whether or not the company has met these responsibilities. Thoroughly provided two (2) examples that support your position.
2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Support your response with examples of the impact in question. Weight: 15%
Did not submit or incompletely determined the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Did not submit or incompletely supported your response with examples of the impact in question.
Partially determined the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Partially supported your response with examples of the impact in question.
Satisfactorily determined the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Satisfactorily supported your response with examples of the impact in question.
Thoroughly determined the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Thoroughly supported your response with examples of the impact in question.
3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response. Weight: 10%
Did not submit or incompletely suggested two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Did not submit or incompletely justified your response.
Partially suggested two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Partially justified your response.
Satisfactorily suggested two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Satisfactorily justified your response.
Thoroughly suggested two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Thoroughly justified your response.
4. Determine whether or not you believe that Apple’s customers would be willing to pay more for its products if Apple had
Did not submit or incompletely determined whether or not you believe that Apple’s
Partially determined whether or not you believe that Apple’s customers would be willing to pay more
Satisfactorily determined whether or not you believe that Apple’s customers would be
Thoroughly determined whether or not you believe that Apple’s customers would be
BUS 508 – Assignments and Rubrics
© 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 508 Student Version 1148 (1219 8-28-14) Final Page 3 of 13
to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Provide a rationale for your position. Weight: 15%
customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Did not submit or incompletely provided a rationale for your position.
for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Partially provided a rationale for your position.
willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Satisfactorily provided a rationale for your position.
willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Thoroughly provided a rationale for your position.
5. Analyze Apple’s current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired results. Weight: 20%
Did not submit or incompletely analyzed Apple’s current overall marketing strategy. Did not submit or incompletely recommended two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Did not submit or incompletely supported your response with examples of instances where your recommendations yielded the desired results.
Partially analyzed Apple’s current overall marketing strategy. Partially recommended two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Partially supported your response with examples of instances where your recommendations yielded the desired results.
Satisfactorily analyzed Apple’s current overall marketing strategy. Satisfactorily recommended two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Satisfactorily supported your response with examples of instances where your recommendations yielded the desired results.
Thoroughly analyzed Apple’s current overall marketing strategy. Thoroughly recommended two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Thoroughly supported your response with examples of instances where your recommendations yielded the desired results.
6. 5 references Weight: 5%
No references provided
Does not meet the required number of references; some or all references poor quality choices.
Meets number of required references; all references high quality choices.
Exceeds number of required references; all references high quality choices.
7. Writing Mechanics, Grammar, and Formatting Weight: 5%
Serious and persistent errors in grammar, spelling, punctuation, or formatting.
Partially free of errors in grammar, spelling, punctuation, or formatting.
Mostly free of errors in grammar, spelling, punctuation, or formatting.
Error free or almost error free grammar, spelling, punctuation, or formatting.
8. Appropriate use of APA in-text citations and reference section Weight: 5%
Lack of in-text citations and / or lack of reference section.
In-text citations and references are provided, but they are only partially formatted correctly in APA style.
Most in-text citations and references are provided, and they are generally formatted correctly in APA style.
In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.
9. Information Literacy/Integration of Sources Weight: 5%
Serious errors in the integration of sources, such as intentional or accidental plagiarism, or
Sources are partially integrated using effective techniques of quoting, paraphrasing, and
Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.
Sources are consistently integrated using effective techniques of quoting, paraphrasing, and
BUS 508 – Assignments and Rubrics
© 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 508 Student Version 1148 (1219 8-28-14) Final Page 4 of 13
failure to use in-text citations.
summarizing.
summarizing.
10. Clarity and Coherence of Writing Weight: 5%
Information is confusing to the reader and fails to include reasons and evidence that logically support ideas.
Information is partially clear with minimal reasons and evidence that logically support ideas.
Information is mostly clear and generally supported with reasons and evidence that logically support ideas.
Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas.
BUS 508 – Assignments and Rubrics
© 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 508 Student Version 1148 (1219 8-28-14) Final Page 5 of 13
Assignment 2: Mergers and Acquisitions
Due Week 6 and worth 200 points
Use the Internet to research a publicly traded company in the United States that has undergone a merger or acquisition within the last three (3) years. Take note of the circumstances surrounding the merger or acquisition.
Write a four to six (4-6) page paper in which you:
1. Examine the circumstances that resulted in the merger or acquisition for the selected company. Speculate on two (2) reasons why the resulting decision to merge or to acquire / be acquired was made.
2. Assess the significant positive (or negative) effects of the merger or acquisition. Provide at least two (2) examples of those effects now that the merger or acquisition has been completed.
3. Examine the organizational structure that has resulted from the merger or acquisition. Analyze the major differences between the resulting company and the original two (2) organizations.
4. Determine whether or not the human resources management practices of the company were modified to reflect the outcome of the merger or acquisition. If no changes were necessary, speculate on the reasons why they were not. Provide a rationale for your response.
5. Use at least four (4) academic quality resources in this assignment. Note: Wikipedia does not qualify as an academic resource.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Evaluate the different forms of business ownership to determine the optimal structure in different scenarios and the process for a business start-up.
Integrate the core human resource management functions and considerations into viable recommendations to meet the organization’s operating requirements.
Use technology and information resources to research issues in contemporary business.
Write clearly and concisely about contemporary business using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Points: 200 Assignment 2: Mergers and Acquisitions
Criteria Unacceptable Below 70% F
Fair 70-79% C
Proficient 80-89% B
Exemplary 90-100% A
1. Examine the circumstances that resulted in the merger or acquisition for the selected company. Speculate on two (2)
Did not submit or incompletely examined the circumstances that resulted in the merger or
Partially examined the circumstances that resulted in the merger or acquisition for the selected company.
Satisfactorily examined the circumstances that resulted in the merger or acquisition for the
Thoroughly examined the circumstances that resulted in the merger or acquisition for the
BUS 508 – Assignments and Rubrics
© 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 508 Student Version 1148 (1219 8-28-14) Final Page 6 of 13
reasons why the resulting decision to merge or to acquire / be acquired was made. Weight: 20%
acquisition for the selected company. Did not submit or incompletely speculated on two (2) reasons why the resulting decision to merge or to acquire / be acquired was made.
Partially speculated on two (2) reasons why the resulting decision to merge or to acquire / be acquired was made.
selected company. Satisfactorily speculated on two (2) reasons why the resulting decision to merge or to acquire / be acquired was made.
selected company. Thoroughly speculated on two (2) reasons why the resulting decision to merge or to acquire / be acquired was made.
2. Assess the significant positive (or negative) effects of the merger or acquisition. Provide at least two (2) examples of those effects now that the merger or acquisition has been completed. Weight: 15%
Did not submit or incompletely assessed the significant positive (or negative) effects of the merger or acquisition. Did not submit or incompletely provided at least two (2) examples of those effects now that the merger or acquisition has been completed.
Partially assessed the significant positive (or negative) effects of the merger or acquisition. Partially provided at least two (2) examples of those effects now that the merger or acquisition has been completed.
Satisfactorily assessed the significant positive (or negative) effects of the merger or acquisition. Satisfactorily provided at least two (2) examples of those effects now that the merger or acquisition has been completed.
Thoroughly assessed the significant positive (or negative) effects of the merger or acquisition. Thoroughly provided at least two (2) examples of those effects now that the merger or acquisition has been completed.
3. Examine the organizational structure that has resulted from the merger or acquisition. Analyze the major differences between the resulting company and the original two (2) organizations. Weight: 20%
Did not submit or incompletely examined the organizational structure that has resulted from the merger or acquisition. Did not submit or incompletely analyzed the major differences between the resulting company and the original two (2) organizations.
Partially examined the organizational structure that has resulted from the merger or acquisition. Partially analyzed the major differences between the resulting company and the original two (2) organizations.
Satisfactorily examined the organizational structure that has resulted from the merger or acquisition. Satisfactorily analyzed the major differences between the resulting company and the original two (2) organizations.
Thoroughly examined the organizational structure that has resulted from the merger or acquisition. Thoroughly analyzed the major differences between the resulting company and the original two (2) organizations.
4. Determine whether or not the human resources management practices of the company were modified to reflect the outcome of the merger or acquisition. If no changes were necessary, speculate on the reasons why they were not. Provide a rationale for your response. Weight: 20%
Did not submit or incompletely determined whether or not the human resources management practices of the company were modified to reflect the outcome of the merger or acquisition. Did not submit or incompletely speculated on the reasons no changes were necessary, if that was the case. Did not submit or
Partially determined whether or not the human resources management practices of the company were modified to reflect the outcome of the merger or acquisition. Partially speculated on the reasons no changes were necessary, if that was the case. Partially provided a rationale for your response.
Satisfactorily determined whether or not the human resources management practices of the company were modified to reflect the outcome of the merger or acquisition. Satisfactorily speculated on the reasons no changes were necessary, if that was the case. Satisfactorily provided a rationale for your response.
Thoroughly determined whether or not the human resources management practices of the company were modified to reflect the outcome of the merger or acquisition. Thoroughly speculated on the reasons no changes were necessary, if that was the case. Thoroughly provided a rationale for your response.
BUS 508 – Assignments and Rubrics
© 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 508 Student Version 1148 (1219 8-28-14) Final Page 7 of 13
incompletely provided a rationale for your response.
5. 4 references Weight: 5%
No references provided
Does not meet the required number of references; some or all references poor quality choices.
Meets number of required references; all references high quality choices.
Exceeds number of required references; all references high quality choices.
6. Writing Mechanics, Grammar, and Formatting Weight: 5%
Serious and persistent errors in grammar, spelling, punctuation, or formatting.
Partially free of errors in grammar, spelling, punctuation, or formatting.
Mostly free of errors in grammar, spelling, punctuation, or formatting.
Error free or almost error free grammar, spelling, punctuation, or formatting.
7. Appropriate use of APA in-text citations and reference section Weight: 5%
Lack of in-text citations and / or lack of reference section.
In-text citations and references are provided, but they are only partially formatted correctly in APA style.
Most in-text citations and references are provided, and they are generally formatted correctly in APA style.
In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.
8. Information Literacy/Integration of Sources Weight: 5%
Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.
Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.
Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.
Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.
9. Clarity and Coherence of Writing Weight: 5%
Information is confusing to the reader and fails to include reasons and evidence that logically support ideas.
Information is partially clear with minimal reasons and evidence that logically support ideas.
Information is mostly clear and generally supported with reasons and evidence that logically support ideas.
Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas.
BUS 508 – Assignments and Rubrics
© 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 508 Student Version 1148 (1219 8-28-14) Final Page 8 of 13
Assignment 3: Promotional and Advertising Strategies
Due Week 9 and worth 240 points
Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use.
Write a six to eight (6-8) page paper in which you:
1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
2. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.
3. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.
4. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.
5. Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations.
Use technology and information resources to research issues in contemporary business.
Write clearly and concisely about contemporary business using proper writing mechanics.
BUS 508 – Assignments and Rubrics
© 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 508 Student Version 1148 (1219 8-28-14) Final Page 9 of 13
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Points: 240 Assignment 3: Promotional and Advertising Strategies
Criteria Unacceptable Below 70% F
Fair 70-79% C
Proficient 80-89% B
Exemplary 90-100% A
1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected. Weight: 10%
Did not submit or incompletely compared and contrasted the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
Partially compared and contrasted the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
Satisfactorily compared and contrasted the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
Thoroughly compared and contrasted the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
2. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations. Weight: 15%
Did not submit or incompletely recommended two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Did not submit or incompletely provided a rationale to support your recommendations.
Partially recommended two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Partially provided a rationale to support your recommendations.
Satisfactorily recommended two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Satisfactorily provided a rationale to support your recommendations.
Thoroughly recommended two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Thoroughly provided a rationale to support your recommendations.
3. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response. Weight: 15%
Did not submit or incompletely proposed two (2) uses for consumer- oriented promotions that could assist a company in both the short and long term for the product group that you selected. Did not submit or incompletely provided a rationale for your response.
Partially proposed two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Partially provided a rationale for your response.
Satisfactorily proposed two (2) uses for consumer- oriented promotions that could assist a company in both the short and long term for the product group that you selected. Satisfactorily provided a rationale for your response.
Thoroughly proposed two (2) uses for consumer- oriented promotions that could assist a company in both the short and long term for the product group that you selected. Thoroughly provided a rationale for your response.
4. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the
Did not submit or incompletely analyzed the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the
Partially analyzed the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Partially
Satisfactorily analyzed the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing
Thoroughly analyzed the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing
BUS 508 – Assignments and Rubrics
© 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 508 Student Version 1148 (1219 8-28-14) Final Page 10 of 13
same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response. Weight: 20%
four (4) pricing objectives. Did not submit or incompletely suggested two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Did not submit or incompletely provided a rationale for your response.
suggested two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Partially provided a rationale for your response.
objectives. Satisfactorily suggested two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Satisfactorily provided a rationale for your response.
objectives. Thoroughly suggested two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Thoroughly provided a rationale for your response.
5. Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium. Weight: 15%
Did not submit or incompletely determined the most effective advertising medium for a company in the selected product category. Did not submit or incompletely supported your response with two (2) examples of the effectiveness of the chosen medium.
Partially determined the most effective advertising medium for a company in the selected product category. Partially supported your response with two (2) examples of the effectiveness of the chosen medium.
Satisfactorily determined the most effective advertising medium for a company in the selected product category. Satisfactorily supported your response with two (2) examples of the effectiveness of the chosen medium.
Thoroughly determined the most effective advertising medium for a company in the selected product category. Thoroughly supported your response with two (2) examples of the effectiveness of the chosen medium.
6. 5 references Weight: 5%
No references provided
Does not meet the required number of references; some or all references poor quality choices.
Meets number of required references; all references high quality choices.
Exceeds number of required references; all references high quality choices.
7. Writing Mechanics, Grammar, and Formatting Weight: 5%
Serious and persistent errors in grammar, spelling, punctuation, or formatting.
Partially free of errors in grammar, spelling, punctuation, or formatting.
Mostly free of errors in grammar, spelling, punctuation, or formatting.
Error free or almost error free grammar, spelling, punctuation, or formatting.
8. Appropriate use of APA in-text citations and reference section Weight: 5%
Lack of in-text citations and / or lack of reference section.
In-text citations and references are provided, but they are only partially formatted correctly in APA style.
Most in-text citations and references are provided, and they are generally formatted correctly in APA style.
In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.
9. Information Literacy/Integration of Sources Weight: 5%
Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.
Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.
Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.
Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.
10. Clarity and Coherence of Writing Weight: 5%
Information is confusing to the reader and fails to include reasons and
Information is partially clear with minimal reasons and evidence that
Information is mostly clear and generally supported with reasons and
Information is provided in a clear, coherent, and consistent manner
BUS 508 – Assignments and Rubrics
© 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 508 Student Version 1148 (1219 8-28-14) Final Page 11 of 13
evidence that logically support ideas.
logically support ideas.
evidence that logically support ideas.
with reasons and evidence that logically support ideas.
BUS 508 – Student Notes
© 2014 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 508 Student Version 1148 (1219 8-28-14) Final Page 12 of 13
Weekly Course Schedule
The purpose of the course schedule is to give you, at a glance, the required preparation, activities, and evaluation components of your course. For more information about your course, whether on-ground or online, access your online course shell.
The expectations for a 4.5 credit hour course are for students to spend 13.5 hours in weekly work. This time estimate includes preparation, activities, and evaluation regardless of the delivery mode.
Instructional Materials
In order to be fully prepared, obtain a copy of the required textbooks and other instructional materials prior to the first day of class. When available, Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability.
Review the online course shell or check with your professor to determine whether Internet-based assignments and activities are used in this course.
Strayer students are encouraged to purchase their course materials through the Strayer Bookstore. http://www.strayerbookstore.com. If a lab is required for the course, the Strayer Bookstore is the only vendor that sells the correct registration code so that Strayer students may access labs successfully.
Discussions
To earn full credit in an online threaded discussion, students must have one original post and a minimum of one other post per discussion thread.
Please note: Material in the online class will be made available three weeks at a time to allow students to work ahead, however, faculty will be focused on and responding only to the current calendar week. As it is always possible that students could lose their work due to unforeseen circumstances, it is a best practice to routinely save a working draft in a separate file before posting in the course discussion area. Professors hold discussions during class time for on-ground students. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours.
Tests
Tests (quizzes, midterm and final exams, essay exams, lab tests, etc.) are available for student access and completion through the online course shell. Check the online course shell to determine how students are expected to take the tests. Do not change these questions or their point values in any way. This disrupts the automated grade book preset in the online course shell.
Online students are to complete the test by Monday 9:00 a.m. Details regarding due dates are posted in the Blackboard Calendar tool.
On-ground students are to complete the tests after the material is covered and before the next class session.
Assignments
A standardized performance grading rubric is a tool your professor will use to evaluate your written assignments. Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric.
Grades are based on individual effort. There is no group grading; however, working in groups in the online or on-ground classroom is acceptable.
BUS 508 – Student Notes
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BUS 508 Student Version 1148 (1219 8-28-14) Final Page 13 of 13
Assignments for online students are always submitted through the online course shell. On-ground professors will inform students on how to submit assignments, whether in paper format or through the online course shell.
Resources
The Resource Center navigation button in the online course shell contains helpful links. Strayer University Library Resources are available here as well as other important information. You should review this area to find resources and answers to common questions.
Technical support is available for the following:
For technical questions, please contact Strayer Online Technical Support by logging in to your
iCampus account at https://icampus.strayer.edu/login and submitting a case under “Student
Center,” then “Submit Help Ticket.” If you are unable to log in to your iCampus account, please
contact Technical Support via phone at (877) 642-2999.
For concerns with your class, please access the Solution Center by logging in to your iCampus
account at https://icampus.strayer.edu/login and submitting a case under “Student Center,” then
“Submit Help Ticket.” If you are unable to log in to your iCampus account, please contact the IT
Help Desk at (866) 610-8123 or at mailto:[email protected].
TurnItIn.com is an optional online tool to assess the originality of student written work. Check with your professor for access and use instructions.
The Strayer Policies link on the navigation bar in the online course shell contains academic policies. It is important that students be aware of these policies.
