STP process for Spa

Running Head: THE PHENOMENAL SPA CENTER 1

SPA CENTER 2

The Phenomenal Spa Center

Tracy Potila

Rasmussen College

Authors Note

This paper is being submitted on July 10, 2014 for, Jeri Retzlaff’s B232/MAR2011 Section 06 Principles of Marketing course.

The Phenomenal SPA Center

The “Phenomenal SPA Center” is the center of ultimate relaxation and the essence of beauty, which meets the highest SPA standards in the city. Forget about tiresome flights, bad mood and language barriers; give yourself a small vacation, without travelling out of the city! As you approach the doors of our SPA center, you will feel a fulfilling atmosphere, provided by the welcoming hospitality of our friendly staff members and the splendid interior. The sound of comforting and relaxing music, tantalizing aroma of exotic oils and soft flickering light will take your breath away from the city hassle into your paradise, where everything exists for you only. Shower experiences, swimming pools, herbal saunas and salt aroma-steam await our guests in the thermal zone. Professional massage techniques will rekindle your health and beauty.

The SPA center is said to be exceptional, whose massage treatments are not like any other ever experienced. Our highly trained therapists customize every treatment to your taste, using herbal oils, aromas, and exquisite massage treatments to balance your special mind-body type. For instance, if you have an uncomfortable imbalance that is contributing to unpleasant feelings of distraction and anxiety, your massage shall concentrate on grounding and relaxing you, making use of exotic, essential oils and soothing massage strokes that shall truly calm your body-mind system. Alternatively, if you have been feeling sluggish and heavy, your massage will use herbs, exotic, essential oils and massage techniques that shall invigorate your whole, get rid of accumulated toxins and enhance energy flow in your mind and body.

I had chosen to market this service because before deciding to enroll into my Human Resource degree, I wanted to pursue a degree in massage therapy. Almost being enrolled at Globe University, everything up to the actual enrollment, I have researched this career for a long period. Helping people in some way or another was something of deep interest to me. Previously I was employed in the Dental field which taught me a great deal of what it was like to be involved with people that came in scared and left feeling like family. At one point I wanted to pursue a nursing degree, however, some of life’s challenges did not allow me to do that at the time. As the years went by I continued to try to help people and fell into my current Human Resource position, where I realized, this is also a field of many different aspects of Human Relations. There are moments I feel like a therapist in my office, and it is a good feeling to have someone thank you for your service when they leave feeling better than when they came. Massage therapy, is therapeutic both physically and mentally. I believe it is something that currently exists, but not so sure everyone truly knows the benefits of utilizing it. One thing I hope to see in this field is Medical insurance companies helping people use a service such as Spa treatments to reduce some of the stress of everyday life. In turn, it may save money on medical expenses to see a Doctor that may tell them they just need to relax and relieve stress.