STP process for Spa

Through this module, you have learned about the STP process, in 2-3 pages, apply that concept to the product you used in the email campaign.

• Segmentation: Describe how you may group possible customers through the segmentation variables that apply to your possible target markets. Provide at least 3 segmentations.
• Targeting: Select the best segmentation, from the previous step, and explain why this group best fits your product and company.
• Positioning: Identify how your product's features and benefits compare to those of competitors. (examples: perceived product quality, functions, price, product assortment
• The information that this paper needs to be based on are attached.  Please use these as it is crucial to the assignment.