Haagen-Dazs ice-cream project
viena1992
chapter_16.pptxSustainable Marketing
Social Responsibility and Ethics
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MARKETING AN INTRODUCTION
Armstrong/Kotler
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Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Sustainable Marketing
Sustainable marketing is socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
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Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Social Criticisms of Marketing Marketing’s Impact on Individual Consumers
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Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Notes to Accompany Slide:
High prices result from:
High costs of distribution
High advertising and promotion costs
Excessive markups
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High prices
Deceptive practices
High-pressure selling
Shoddy, harmful, or unsafe products
Planned obsolescence
Poor service to disadvantaged consumers
