Haagen-Dazs ice-cream project

I have 8 questions about the Haagen-Dazs ice-cream project need your help, you have to read the PPT I attached, and then answer the 8 questions below. For all the questions, you have to relate to the ice- cream products from Haagen-Dazs. Each question have to be at least half page.

Chapter 7 – Product Strategy (15)

1.     Briefly discuss your product attributes (include quality, features and style.) (3)

2.     Describe the package design.  Is there anything about it that the brand identifies as part of their differentiation in the market? (3)

3.     Discuss the branding strategy.  Include why you believe the name and logo were chosen. (3)

4.     Briefly discuss the product mix (i.e. product lines, depth of selection, etc.)  If your company is a subsidiary of a larger conglomerate, you should mention it but it is unnecessary to describe the product mix of the larger corporation. (3)

5.     Choose one of the brand development strategies your brand practices (i.e. line extension, etc.) Provide an example that justifies your choice. (3)

Chapter 9 – Pricing Strategy (10)

1.     Describe your product/service pricing strategy.  Take into consideration EACH of the strategies we discussed in class (marketing objective, product line, captive, optional, discounts, etc).  Identify and describe two strategies utilized by your company.  Provide real examples that prove your choices.  Students who are not able to provide proof of their choice, will not receive any credit. (10)

Chapter 12 through 14 – Integrated Marketing Communications (20)

1.     Research and briefly describe your product/service’s usage of EACH of the five marketing communication tools in length. Attach an example of EACH of the forms of communication (i.e. one advertising, one pr, etc.)

Chapter 16 – Ethics (10)

1.     Explain your chosen company’s ethics and social responsibility policies.  Feel free to include areas such as sustainability, green, cause-related, etc.  This portion will be approximately 1 ½ - 2 pages long. (10)