For Professor Ryan

Communication channels

Information flows backwards, forwards and sideways in a company. Communication channel is how information is flowing between organizations or the audience and within the organization. The manager is the link for this communication web within the organization. The direction of information flow depends with his position within the organization. Importance of the communication channel to the company is that it will enable the staff to be updated of what is going on in a company. Technology has greatly changed, and most companies have incorporated the use of the technology in communicating messages (Philip, 2012). Companies use: memos for communications within the organization, the internet, brochures, new letters and other tools. Pier 1 Imports can adopt the above strategies in communicating the information.

Sales approach

The sales approach is the strategy used by the company in the distribution of the products or the sales of its commodity. The sales approach is governed by the general feeling and the attitude about the manager, employee, position and customers. The employee’s belief in their sales skills will also determine the level of products to be sold by the company. In order to sell a higher quantity of the candles, the company should employ employees who believe in themselves, and have the skill of convincing the customers to purchase the products of the company (Robert, 2009).

Sales techniques

The sales technique has a goal of winning the heart of customers, and increasing the sales of the products. The sales technique is majorly directed to the customers. It involves determining the customers, listening to their needs and considering their taste and preference. The sales technique should accommodate listening to the needs of the buyers, and acting on them.

Promotion strategy

The major purpose or carrying-out promotion is to market the product, and create awareness of the products. The promotional campaign should have three major outcomes. These include: the message should reach the targeted audience, and the message should be understood by the audience and message should stimulate the audience to take appropriate action. The planning process involves various steps, such as:

Determine the target people. The company should determine the group being targeted by the campaign. The second step is to come up with the channel of communication to use. The means of communication can be face to face, through the telephone, newspaper, magazine or even internet. The next thing is to determine the objective, and it should be long term. The company should also come up with a message for promotion. Since the campaign will require money, a budget for the money to be spent should be prepared. Promotional campaign should create awareness and increase the sales of the product (Philip, 2012).

Reference

Philip, K. (2012). Marketing Management. Pearson Press.

Robert, R. (2009). Hospitality Marketing Management. New York.