For Professor Ryan
For this assignment, you will submit a 15–20 slide PowerPoint presentation. You should use information and research from your earlier project assignments to help you form the basis for your presentation and talking points. Your presentation should include:
- Slides of general information about your chosen company.
- Slides for each of the four Ps: Product, Price, Place, and Promotion. Each "P" should include key points of their marketing actions, strategies, and key concepts as it relates to each "P."
- Slides noting your integrated marketing program analysis of the company.
- Slides noting your analysis of their marketing strategies to business success.
- Slides noting your analysis of marketing to sales plan success.
The slides should include talking points in the notes area of each slide to expand on your bulleted items and any highlighted concepts.
The company is Pier 1 Imports. You can view the website for the company if not familiar. The products are home decor items such as candles, mirrors, art and figurines.
12 years ago
15
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