BUSINESS RESEARCH METHODS

Initial Business Research Proposal – Outline and Grading Rubic

The intent of the project is to establish an initial research question and research plan for the topic of your Business Management

Project class. Developing a strong research question and designing a solid plan for completing that research, will significantly

increase your opportunity to create a and perform an effective capstone project. Your initial business research proposal should

include, but is not limited to, the following sections:

Title Page

Executive Summary

Table of Contents

Background Information

 Organization Situational Analysis

 Past

 Current The Research Question

 Why this question?

 The management dilemma

 Various aspects of the question

 Value Research Proposal

 Initial Design

 Data Collection Design

 Sampling Design

 Data Analysis Design Hypothesis

Limitations of Plan / Roadblocks

Risk of Plan

Alternatives

Conclusion

W eak Below Average Average Above Average Strong Points

Title page and Table of Contents - 5pts. 0-1 2 3 4 5

Executive summary 10pts. 0-5 6 7 8 9-10

Background Information - 10 pts. 0-5 6 7 8 9-10

Situational Analysis - 15 pts. 0-7 8-9 10-11 12-13 14-15

Research Question - 30 pts. 0-17 18-20 21-23 24-26 27-30

Initial Design - 30pts. 0-17 18-20 21-23 24-26 27-30

Data Collection Design - 15 pts. 0-7 8-9 10-11 12-13 14-15

Sampling Design - 15 pts. 0-7 8-9 10-11 12-13 14-15

Data Analysis Design - 15 pts. 0-7 8-9 10-11 12-13 14-15

Hypothesis - 10 pts. 0-5 6 7 8 9-10

Limitations of Plan - 15 pts. 0-7 8-9 10-11 12-13 14-15

Risk Assessment - 10 pts. 0-5 6 7 8 9-10

Alternatives - 10 pts. 0-5 6 7 8 9-10

Overall appearance, conciseness, completeness - 10 pts. 0-5 6 7 8 9-10

Out of

200pts. 0

% Grade 0.00%

The Management Dilema

& The Research Question

Critical Thinking and Logic

Assessment

Professional Set-up

Initial Research Proposal Grading Rubic

Reseach Proposal