Channel Strategies and the Value Chain

Module 6 Readings

Complete the following readings early in the module:

· From the textbook Marketing management, read the following chapters:

· Sales Promotion

· Channels of Distribution

· Direct Channels of Distribution: Personal Selling and Direct Marketing

· From the University online library resources, read:

· Barger, V. A., & Labrecque, L. I. (2013). An integrated marketing communications perspective on social media metrics.International Journal of Integrated Marketing Communications, 5(1), 64–76.  http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp?sch=auo&turl =http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=87965639&site =ehost-live

· Yang, X., Zhang, J., & Peracchio, L. A. (2010). Understanding the impact of self-concept on the stylistic properties of images. Journal of Consumer Psychology, 20(4), 508–520.  http://dx.doi.org.libproxy.edmc.edu/10.1016/j.jcps.2010.06.012