Channel Strategies and the Value Chain

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Assignment 1: Exploring Potential Research Topics

Based on your business experience and the information accumulated in this course identify three potential research topics that are relevant to the subject of the course. What managerial problems or opportunities would each of the three studies address? Provide a short description for each research topic, highlighting:  

  • The organizational problem or opportunity that needs to be addressed
  • The purpose of the research
  • The question(s) that, if answered, will help to solve the problem or seize the opportunity

Review your colleagues’ research topic suggestions and comment on at least two of their postings.

Write your initial response in a minimum of 300 words. Apply APA standards to citation of sources.

By Friday, June 13, 2014, post your responses to the appropriate Discussion Area

 

Assignment 2: Channel Strategies and the Value Chain

In this assignment, you will analyze channel strategies and the value chain. You will then analyze the effect that growth, going global, and supply chains have on two similar products/services that are marketed in various markets.

Background:

Decisions about marketing channel structure depend on customer needs, competitor behavior, marketing strategy used, and the resources available to the marketing manager. A wide variety of channel options exists today. Generally, the goal of the channel arrangement is to maximize the efficiencies of distribution. Many channel arrangements have the potential for conflict as well as legal and ethical issues. Channel decisions are among the most critical decisions facing marketing managers.

Directions:

  • Use the University online library resources to identify five peer-reviewed academic articles related to channel strategies, leverage, and the value chain.
  • Choose two competing products that are sold in local, national, and global markets.
  • Evaluate the effects that growth, going global, and supply chains have on distribution strategies.
  • Assess the effects of market shifts and declines on channel strategies.
  • Analyze and assess how a company could obtain leverage within the channel and the value chain to maximize efficiencies in the market. Identify potentially negative aspects of leverage as well.
  • Critically examine the strategic elements and organizational environment of marketing decisions for the products you chose.

Write a 4-pages report in Word format. Utilize at least five scholarly sources in your research

By Monday, June 16, 2014, deliver your assignment 

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