Marketing Strategies: Post 1

Multimedia usage (fragment). Consumers now use the web to look for pictures and videos of the products they want to buy. Market strategists therefore use the online pictures and videos to get to the consumers. They also take office events’ pictures which help them highlight their office cultures

Integrate offline and online marketing strategists do offline advertising for example through print, radio or others. The social media is also used to extend the offline sales pitch. Facebook, twitter and Instagram are being used intensively to extend sales by the strategists.

Strategists also use contests and discounts. Through discounts a business connects to the community. Facebook contests for example may give the person who shares the commodity the most number of times the award thus more people get to know about the commodity in question.

Local social networks, beyond yelp- Market strategists use the local search, this is important because being visible to the customers is extremely important. They make sure that their sites are included in directories do as to help the consumers find them when they need them example through google maps. They also position them by considering where the competitors are.

Marketing strategies are bound to change thus people should keep themselves open and posted to these changes so as to keep their businesses relevant and successful.