An organization’s value

An organization’s value is comprised of three major classes of assets,

including intangible assets. Which one of the following is NOT considered

an example of an intangible asset?

Select one:

a. Marketable securities

b. Intellectual capital

c. Goodwill

d. Human capital

All of the following are aspects of operating income EXCEPT which of the

following?

Select one:

a. Measures alternative items

b. Pertains only to income generated from operations

c. Focuses on income for the company, not simply for equity holders

d. Pertains only to ongoing business activities

When Lowe’s Home Improvement store makes a policy to have guaranteed

lowest prices, this is an example of:

Select one:

a. Price fixing

b. Perfect elasticity

c. Price elasticity of demand

d. Neither price fixing or elasticity

With the stalled economy that we are experiencing, many people are

opting to purchase generic products as a way to defray costs of purchases.

From a company’s perspective, all of the following make these private

label products cost effective EXCEPT:

Select one:

a. Lower-quality ingredients

b. Lower cost labeling and packaging

c. Minimal advertising

d. Store shelf placement

When checking our postal mail at the end of a long day, the last thing we

want to see are the unrequested catalogs and mailers that tend to junk up

our mailboxes. This type of marketing is known as which of the following

terms?

Select one:

a. Consumer marketing

b. Direct marketing

c. Door-to-door solicitation

d. Indirect marketing

Data collection techniques in a research study can be in the form of

interviews or questionnaires, for example. Which one of the following is

NOT a type of questionnaire?

Select one:

a. Group

b. Self-administered

c. Interviewer-administered

d. Telephone

At the beginning of the research process, the researcher may generate

several research ideas. One technique to refine these ideas is to ask a

group of people to generate independently up to three research ideas

based on the given research idea, and, over subsequent cycles, revise their

ideas until a consensus is reached. This refining technique is called:

Select one:

a. Brainstorming

b. Relevance tree

c. Creative journaling

d. Delphi technique

As consumers, we make buying decisions everyday and large companies

spend millions of dollars researching customer buying decisions in great

detail. All of the following are factors that influence consumer buying

behavior EXCEPT:

Select one:

a. Cultural

b. Personal

c. Community

d. Social

A researcher wants to ensure that if the data collection techniques or

analysis used were repeated by another researcher the results would yield

consistent findings. This is a test of the credibility of the research

utilizing:

Select one:

a. Validity

b. Reliability

c. Generalizability

d. Appropriateness of test

When framing a research study, there are two types of approaches to

research. What are two types?

Select one:

a. Deductive approach

b. Inductive approach

c. Both of the above

d. None of the above

Which one of the answers below is NOT an accounting-based valuation

method?

Select one:

a. Price-to-book (PB)

b. Price-to-earnings (PE)

c. Analysis targets

d. PEG ratio

In order for firms to analytically understand their competitive

environment, they need to assess and monitor those critical segments of

the general environment, focusing primarily on those elements that have

the greatest potential impact on the firm. Which one of the following is

NOT included as a general environment segment?

Select one:

a. Demographics

b. Employment

c. Technological

d. Economic

All of the following are arguments that favor globalization EXCEPT which

one?

Select one:

a. Benefit to the consumer

b. Unemployed workers

c. Contributes to growth and greater productivity

d. Create export opportunities

Strategic entrepreneurship is an action that can be taken by:

Select one:

a. Corporations

b. Individuals

c. Both of the above

d. Neither of the above

You can use the following formula to disaggregate the return on common

shareholders’ equity (ROCE = RNOA + (LEV X Spread), where ‘LEV’

represents ______________________.

Select one:

a. Leveraged Interest

b. Valuation leverage

c. Payout leverage

d. Financial leverage

Resources or claims to resources that are easily converted to cash are

considered ____________ .

Select one:

a. Liquid assets

b. Noncurrent assets

c. Current assets

d. Inventoried assets

Companies often assess their competition, especially when introducing

new products to market. One of the starting points in this assessment is

to understand the industry, mainly the number of sellers and whether the

product is homogeneous or highly differentiated. Which of the following is

NOT a characteristic of an industry type?

Select one:

a. Pure monopoly

b. Oligopoly

c. Conglomerate

d. Monopolistic competition