An organization’s value

An organization’s value is comprised of three major classes of assets,
including intangible assets. Which one of the following is NOT considered
an example of an intangible asset?
Select one:
a. Marketable securities
b. Intellectual capital
c. Goodwill
d. Human capital
All of the following are aspects of operating income EXCEPT which of the
following?
Select one:
a. Measures alternative items
b. Pertains only to income generated from operations
c. Focuses on income for the company, not simply for equity holders
d. Pertains only to ongoing business activities


When Lowe’s Home Improvement store makes a policy to have guaranteed
lowest prices, this is an example of:
Select one:
a. Price fixing
b. Perfect elasticity
c. Price elasticity of demand
d. Neither price fixing or elasticity
With the stalled economy that we are experiencing, many people are
opting to purchase generic products as a way to defray costs of purchases.
From a company’s perspective, all of the following make these private
label products cost effective EXCEPT:
Select one:
a. Lower-quality ingredients
b. Lower cost labeling and packaging
c. Minimal advertising
d. Store shelf placement

When checking our postal mail at the end of a long day, the last thing we
want to see are the unrequested catalogs and mailers that tend to junk up
our mailboxes. This type of marketing is known as which of the following
terms?
Select one:
a. Consumer marketing
b. Direct marketing
c. Door-to-door solicitation
d. Indirect marketing

Data collection techniques in a research study can be in the form of
interviews or questionnaires, for example. Which one of the following is
NOT a type of questionnaire?
Select one:
a. Group
b. Self-administered
c. Interviewer-administered
d. Telephone

At the beginning of the research process, the researcher may generate
several research ideas. One technique to refine these ideas is to ask a
group of people to generate independently up to three research ideas
based on the given research idea, and, over subsequent cycles, revise their
ideas until a consensus is reached. This refining technique is called:
Select one:
a. Brainstorming
b. Relevance tree
c. Creative journaling
d. Delphi technique

As consumers, we make buying decisions everyday and large companies
spend millions of dollars researching customer buying decisions in great
detail. All of the following are factors that influence consumer buying
behavior EXCEPT:
Select one:
a. Cultural
b. Personal
c. Community
d. Social

A researcher wants to ensure that if the data collection techniques or
analysis used were repeated by another researcher the results would yield
consistent findings. This is a test of the credibility of the research
utilizing:
Select one:
a. Validity
b. Reliability
c. Generalizability
d. Appropriateness of test

When framing a research study, there are two types of approaches to
research. What are two types?
Select one:
a. Deductive approach
b. Inductive approach
c. Both of the above
d. None of the above


Which one of the answers below is NOT an accounting-based valuation
method?
Select one:
a. Price-to-book (PB)
b. Price-to-earnings (PE)
c. Analysis targets
d. PEG ratio


In order for firms to analytically understand their competitive
environment, they need to assess and monitor those critical segments of
the general environment, focusing primarily on those elements that have
the greatest potential impact on the firm. Which one of the following is
NOT included as a general environment segment?
Select one:
a. Demographics
b. Employment
c. Technological
d. Economic


All of the following are arguments that favor globalization EXCEPT which
one?
Select one:
a. Benefit to the consumer
b. Unemployed workers
c. Contributes to growth and greater productivity
d. Create export opportunities


Strategic entrepreneurship is an action that can be taken by:
Select one:
a. Corporations
b. Individuals
c. Both of the above
d. Neither of the above
You can use the following formula to disaggregate the return on common
shareholders’ equity (ROCE = RNOA + (LEV X Spread), where ‘LEV’
represents ______________________.
Select one:
a. Leveraged Interest
b. Valuation leverage
c. Payout leverage
d. Financial leverage
Resources or claims to resources that are easily converted to cash are
considered ____________ .
Select one:
a. Liquid assets
b. Noncurrent assets
c. Current assets
d. Inventoried assets
Companies often assess their competition, especially when introducing
new products to market. One of the starting points in this assessment is
to understand the industry, mainly the number of sellers and whether the
product is homogeneous or highly differentiated. Which of the following is
NOT a characteristic of an industry type?
Select one:
a. Pure monopoly
b. Oligopoly
c. Conglomerate
d. Monopolistic competition