Writing Assignment

1. Select one element of the Marketing mix and discuss how marketing research could help that area.  Be specific in your recommendations.

The required length for your original posting is 350 words.

2.  Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?

The required length for your original posting is 350 words.

3. Discuss the role of demographics in relationship to integrated marketing communications.

The required length for your original posting is 350 words.

4. Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective.

The required length for your original posting is 350 words

5. Research and then describe Amazon company's primary business activities. Include:

1. A brief historical summary,
2. A list of competitors,
3. The company's position within the industry,
4. Recent developments within the company/industry,
5. Future direction, and
6. Other items of significance to your corporation.
7. Include information from a variety of resources. For example:
   1. Consult the Form 10-K filed with the SEC.
   2. Review the Annual Report and especially the Letter to Shareholders
   3. Explore the corporate website.
   4. Select at least two significant news items from recent business periodicals
8. Submit a written report that is 5-7 pages long. The report should be well written with cover page, introduction, body of paper (with appropriate subheadings), conclusion, and reference page. References must be appropriately cited