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Assignment Thomson Ch 3 and Ch 4 due April 22

• Read Chapters 3 & 4 
• Select two L.O.s from each chapter and discuss how the author succeeded with you – i.e. explain the learnings from your perspective (minimum 100 words per L.O.). 
• CH3: 
•  LO 1 How to recognize the factors in a company’s broad macro-environment that may have strategic significance?
•  LO 3  How to map the market positions of key groups of industry rivals?

CH4:    

1. How to take stock of how well a company’s strategy is working

2. Why a company’s resources and capabilities are centrally important in giving the company a competitive edge over rivals